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This paper introduces a framework for capturing stochasticity of choice probabilities in neural networks, derived from and fully consistent with the Random Utility Maximization (RUM) theory, referred to as RUM-NN. Neural network models show remarkable performance compared with statistical models; however, they are often criticized for their lack of transparency and interoperability. The proposed RUM-NN is introduced in both linear and nonlinear structures. The linear RUM-NN retains the interpretability and identifiability of traditional econometric discrete choice models while using neural network-based estimation techniques. The nonlinear RUM-NN extends the model's flexibility and predictive capabilities to capture nonlinear relationships between variables within utility functions. Additionally, the RUM-NN allows for the implementation of various parametric distributions for unobserved error components in the utility function and captures correlations among error terms. The performance of RUM-NN in parameter recovery and prediction accuracy is rigorously evaluated using synthetic datasets through Monte Carlo experiments. Additionally, RUM-NN is evaluated on the Swissmetro and the London Passenger Mode Choice (LPMC) datasets with different sets of distribution assumptions for the error component. The results demonstrate that RUM-NN under a linear utility structure and IID Gumbel error terms can replicate the performance of the Multinomial Logit (MNL) model, but relaxing those constraints leads to superior performance for both Swissmetro and LPMC datasets. By introducing a novel estimation approach aligned with statistical theories, this study empowers econometricians to harness the advantages of neural network models.

Relative advantage, or the degree to which a new technology is perceived to be better over the existing technology it supersedes, has a significant impact on individuals decision of adopting to the new technology. This paper investigates the impact of electric vehicles perceived advantage over the conventional internal combustion engine vehicles, from consumers perspective, on their decision to select electric vehicles. Data is obtained from a stated preference survey from 1176 residents in New South Wales, Australia. The collected data is used to estimate an integrated choice and latent variable model of electric vehicle choice, which incorporates the perceived advantage of electric vehicles in the form of latent variables in the utility function. The design of the electric vehicle, impact on the environment, and safety are three identified advantages from consumers point of view. The model is used to simulate the effectiveness of various policies to promote electric vehicles on different cohorts. Rebate on the purchase price is found to be the most effective strategy to promote electric vehicles adoption.