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BinaryBeer, an Australia-based tech company, has developed an IoT solution called KegLink, which is a smart keg management system. The system provides geolocation tracking, temperature data, and freshness data for beer distributors. In 2023, Asahi Group Holdings partnered with BinaryBeer to use the technology on their kegs in Europe. The CEO of BinaryBeer, Michael Burton, explains that smart kegs offer comprehensive data to enhance brewery operations, including real-time beer consumption data, live inventory updates, and insights into beer quality and sustainability. The challenges in developing the KegLink solution included creating a proprietary geolocation system, designing efficient antennas, and developing sensors that can withstand physical shocks and harsh conditions. BinaryBeer primarily focuses on harnessing IoT data from the moment the beer is filled into the keg to when it is consumed, but they also see potential in collaborating with smart tap and line monitoring systems. They work with craft breweries around the world and have offices and partners in Europe and North America. The market for smart kegs is not limited by cost, but rather by the maturity of wireless coverage for reliable mobile asset monitoring. BinaryBeer differentiates itself from competitors by using live IoT data to drive organization-wide benefits, rather than just focusing on keg tracking. [Extracted from the article]