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1. Be Best (public awareness campaign).

Author

Campbell, Josephine

Subjects
Awareness, Campaign issues
Abstract

Be Best was a campaign to raise public awareness about online bullying and the impact of opioids on children and young adults. It was launched in 2018 by then-First Lady Melania Trump as her signature campaign during her husband’s term as president. The campaign and Trump were criticized for being ineffective because the initiative seemed to lack drive and focus beyond raising awareness of existing programs.

Published
2023

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