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Zoe Sherman's book, "Modern Advertising and the Market for Audience Attention," explores the development of advertising in the United States. She argues that attention is a commodity that is bought and sold in the advertising industry. Sherman focuses on the importance of location in advertising, highlighting how billboards and other physical spaces were rented for advertising purposes. She also discusses the role of large advertising agencies in connecting merchants with locations for ad placement. While Sherman's research is insightful and well-presented, the author of the review suggests that the economic transactions in advertising are best characterized as concerning location rather than attention. The review also mentions the relationship between advertising and social class, as well as the impact of advertising on public affairs and elections. [Extracted from the article]