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This project was commissioned to develop a written drug information resource for children and from this to develop a model of good practice. The article focuses on the way the resource was designed using a consumer-oriented approach. The research was undertaken in three stages: • Stage one: listening. Identification of the mindset of the children and needs assessment of both children and parents and teachers. This also included a review of the literature. • Stage two: interpreting. Development and design of resources based on the findings of the first stage, the literature review and the views of parents and professionals. • Stage three: evaluation. Piloting the material and obtaining feedback from children, teachers and parents. The results from stage one resulted in a decision to focus on drug use and skill enhancement as opposed to the provision of factual information about drugs. The study attempted to consult and keep in touch with consumers with the aim of producing effective and innovative communication. The resulting resource allowed children to establish their own position in relation to drug use and was therefore capable of meeting the differing needs of different groups of children. [ABSTRACT FROM AUTHOR]