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The essay "Reason and Offering. Essay on the Limits and Perspectives of Sociology in Latin America" by Carlos Cousiño analyzes sociology in Latin America from a perspective different from European Enlightenment criteria. The author uses the concept of the baroque to understand Latin American specificity and highlights the importance of word and the institution of the hacienda in the region's culture. The essay seeks to harmonize the development of universal structures with respect for the particularity of Latin American cultures. It also mentions the importance of visual imagery over written text in today's society and how this affects the understanding of Latin American reality. Finally, it reflects on the institution of the hacienda and its role in shaping Latin American cultural ethos, using a scene from the novel "Cuando éramos inmortales" by Arturo Fontaine as an example. [Extracted from the article]