1. La nueva comunicación. Creatividad e innovación en la sociedad digital.
- Author
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Rodríguez, Sara Loiti
- Subjects
- *
DIGITAL technology , *DIGITAL communications , *ONLINE journalism , *BOOK value , *CREATIVE ability , *ADVERTISING agencies , *NONFICTION - Abstract
The article is a review of the book "La nueva comunicación. Creatividad e innovación en la sociedad digital" coordinated by Alicia Parras Parras and David Álvarez Rivas. The book reflects on the value of creativity and innovation in communication in the digital society. Topics such as media convergence, specialized journalism, gamer communication, digital participation, and storytelling are discussed. The need for adaptation of advertising agencies and the challenges of journalism in the digital environment are also addressed. The article highlights the importance of building good content, promoting society's participation, and addressing misinformation in digital communication. [Extracted from the article]
- Published
- 2022