1. Feelin' neighborly in Dallas.
- Author
-
Saba, Jennifer
- Subjects
- *
NEWSPAPER circulation , *NEWSPAPER publishing , *PUBLISHING - Abstract
The article reports on the circulation success of the newspaper "The Dallas Morning News," the flagship newspaper of A.H. Belo in Texas. The newspaper is seeing success with its reverse publishing model by appealing to readers with what readers know best, themselves. In 2005, the paper launched community newspapers targeted to select ZIP codes. On April 1, 2007, the paper launched a series of companion community micro-sites under the heading NeighborsGo.com, through which users can submit content directly online.
- Published
- 2008