1. THE RARE BREED: WHY WEIRDOS AND MISFITS MAKE EXCEPTIONAL ENTREPRENEURS.
- Author
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Bonnell, Sunny and Hansberger, Ashleigh
- Subjects
- *
BUSINESSPEOPLE , *BUSINESS success , *BUSINESS cycles , *BREEDING , *GOAT milk - Abstract
Johnny Earle grew up with a learning disability and attention problems. Johnny is the founder and chief executive officer (CEO) of Johnny Cupcakes, and on paper, he doesn't seem like someone running one of the most innovative brands in the country. We turned our attention not just to branding but to leadership - the connection between the heart and soul of the person at the helm of a company and the brand experience it created for its customers. That proved wildly successful, eventually taking our agency from the Low Country in South Carolina to Manhattan, from working with local rule-breakers to developing brand strategies and brands for the likes of 20th Century Fox, USA Today, NFL On Location, E&J Gallo Winery, Legendary Digital Networks, and hundreds more. [Extracted from the article]
- Published
- 2019
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