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The article reports on newspaper publishers' addition of Sunday editions of their papers, a trend that continues to reshape the newspaper industry in the U.S. The industry added five Sunday editions in 1995. Factors that have fueled the industry's desire for expansion include the repeal of "blue laws" and the rise of Sunday shopping. An example of the benefits of a Sunday newspaper is illustrated in the case of Warren Buffett and his holding company, Berkshire Hathaway, which took over the "Buffalo News" in 1977.

The article presents the people that will drive the news in 2014. Aaron Kushner's 2100 Trust LLC has completed its purchase of Freedom Communications and has been making headlines for his company's legal issues including a lawsuit from 2 former "Register" executives seeking 4.5 million U.S. dollars in severance pay. Warren Buffet has passed on publications like "Tampa Tribune" to invest in smaller, mid-sized papers. It cites Pierre Omidyar's launching of Honolulu Civil Beat in 2010.

The article focuses on the business success of "The Buffalo News" newspaper in New York and its owner Warren Buffet. According to the author, the newspaper has taken advertisement revenue hits like other papers, but smart management and creative changes have kept it in good condition. It notes that the newspaper never encountered newsroom layoffs since Buffet acquired the daily in 1977. Buffet cites that a key to the newspaper is the local focus and interest.