1. Hungarian paper's spoof is on the Marx.
- Author
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Garfield, Bob
- Subjects
- *
PRINT advertising , *FASCISM , *CAPITALISM , *SOCIALISM - Abstract
This article comments on the themes of print advertisements included in the Golden Drum Advertising Festival held in Portoroz, Slovenia in 1998. The advertising entries in the festival were repeatedly, achingly post-communistically self conscious. For instance, one print advertisement of Saatchi & Saatchi showing a daisy springing up out of a red toilet depicts fascism. Another advertising named Hungarian Orange attempts to replicate the fruits of capitalism. The winning spot is a parody of a Hungarian propaganda film that portrays socialism. These advertisements reminds viewers of newspapers that questions authority in an entertaining way. More importantly, it reminds that people seem to focus more on the nightmares of the past than on what dreams lie ahead.
- Published
- 1998