1. Newspapers.
- Author
-
Freeman, Laurie
- Subjects
- *
NEWSPAPERS , *NEWSPAPER circulation , *TRUTHFULNESS & falsehood , *ADVERTISERS - Abstract
The article reports that newspapers in Arlington, Texas and northern Florida are two examples of suburban-ring newspapers started as weekly community papers, to fluorish into daily, paid-circulation papers with color capability in the last year. The paper has increased paid circulation to 15,000, publishes six days, excluding Sunday, and still samples potential subscribers with free editions. According to Duane L. Chichester, they enhanced the credibility of the paper in the eyes of advertisers by switching to paid circulation.
- Published
- 1997