The article offers the author's insights on having a first time work in a small community paper and local publication. The author mentions that moving to a big publication might give the impression of experiencing change. The author adds that having a good working relation with colleagues is important in the publication industry.
This article reports on the launch of the publishing company Chronicle Press by the newspaper, San Francisco Chronicle, in the U.S. in 2005. Once the owner of Chronicle Books, the San Francisco Chronicle has gotten back into the book business with the launch of Chronicle Press. The press has released two titles by newspaper staffers, The San Francisco Century and Mystical San Francisco. Chronicle Press is run by the paper's deputy editor, Narda Zacchino, who said the publishing effort will focus on packaging the paper's previously published content in book form.
*NEWSPAPERS, *SALES promotion, *ADVERTISING campaigns, *PUBLICATIONS, *PHYSICAL distribution of goods
Abstract
This article reports on the plan of La Opinion to begin extending home delivery as part of a joint promotion with The Los Angeles Times. The delivery program comes on the heels of a joint distribution agreement between the two publications to insert 110,000 newsstand copies of the Times into La Opinion. The bundled papers sell for 35 cents, the same as the single-copy rate for La Opinion. To back the newsstand insertion, La Opinion created an aggressive umbrella campaign that includes an animated TV spot, radio, bus shelters, event marketing and Internet banners.
Published
1999
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