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Start Over Topic barnes & noble inc. Topic writing materials & instruments Publication Type Trade Publications

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1. Sterling Moves Into Stationery.

Subjects
*WRITING materials & instruments, *NOTEBOOKS, *PAPER
Abstract

The article reports on the sale by Sterling of eco-friendly writing journals through Barnes & Noble (B&N). Sterling publisher Marcus Leaver had noticed B&N reports that ancillary items were selling strongly. Working with former Starbucks merchandise director Phlip Clark, Leaver developed a line of journals in a range of colors and sizes. Called Ecosystem, the journals are made from 100% postconsumer recycled paper.

Published
2009