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The article focuses on the rising costs of paper. Magazine publishers are dealing with numerous rising costs, including technology investments, postage, editors, and paper. Due to the weakness of the American dollar, publishers' overseas options are increasingly being restricted. In 2007, paper is emerging from an era of rising and falling prices. Coupled with structural changes, including mergers and a growing role for private equity, prices will continue to increase into 2008.

The article reports on the sale by Sterling of eco-friendly writing journals through Barnes & Noble (B&N). Sterling publisher Marcus Leaver had noticed B&N reports that ancillary items were selling strongly. Working with former Starbucks merchandise director Phlip Clark, Leaver developed a line of journals in a range of colors and sizes. Called Ecosystem, the journals are made from 100% postconsumer recycled paper.