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The article highlights the role of artificial intelligence in enhancing sales, marketing, and customer experiences. Topics mentioned include the importance of contextualizing data to help achieve sales success, the use of artificial intelligence-driven sentiment analysis tools, and the integration of social monitoring solutions into artificial intelligence to determine customer sentiments.

The article focuses on how to capitalize opportunity economy for social media. It mentions the ways in which one can capitalize opportunity economy including opportunities with location, opportunities through inquiry, and opportunities by way of context. It states that one must determine who in the organization will handle the monitoring of social media opportunities. Furthermore, one must decide the venue, distinguish the conditions and parameters of the firm, and empower team members.