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The article focuses on a character of an effective leadership in a high technology contemporary business. It mentions that knowing what currently motivates the employees to act toward attainment of goals is one factor to be an effective business leader. It also notes to consider those firms that proactively creating presence and acting in social Web sites and virtual communities.

The article discusses the impact of future technological trends to industrial engineering and how managers must adapt to such trends, according to members of the U.S. Society for Engineering and Management Systems (SEMS). Professor emeritus at Ohio State University, George L. Smith, states that future innovation trend requires industrial engineers to practice in a global environment by attending to the entrepreneurs in the developing world as well as promoting corporate social responsibilities. Meanwhile, David H. Hartman, assistant professor at the University of Central Oklahoma, writes that the emergence of electronic network interfaces (Web 2.0) may help managers explore more rapid and economical ways to adapt to different sourcing opportunities.