1. Letters.
- Author
-
Jursa, Darrell, Holzmueller, Keith, Agan, Tom, and MacFarlane, Paul
- Subjects
- *
LETTERS to the editor , *TELEVISION advertising , *BEVERAGE marketing , *ADVERTISING agencies - Abstract
Presents letters to the editor referencing articles and topics discussed in previous issues. "High Life, Timberlake Give Lessons on Cultivating 'Cool'," which discussed beverage marketing; "Super Bowl Showdown," which focused on TV commercial for Chevrolet SSR; Reason for Burger King's decision to change its creative advertising agency.
- Published
- 2004