1. Why second-user smartphone sales are good for Apple.
- Author
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Evans, Jonny
- Subjects
- *
ELECTRONIC commerce , *CUSTOMER satisfaction , *CIRCULAR economy , *ELECTRONIC waste , *SECONDARY markets - Abstract
The article discusses the positive impact of second-user smartphone sales on Apple's revenue and services market. It highlights the growing trend of consumers purchasing pre-owned devices for affordability and environmental reasons. The second-user market is estimated to be worth billions of dollars and is seen as a way for consumers to access premium technology at a lower cost, extending the lifecycle of devices. Additionally, the article mentions that Apple benefits from selling refurbished devices and attracting new customers to its high-margin services through the second-user market. [Extracted from the article]
- Published
- 2025