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Reports on the plans of former Los Angeles, California, Mayor Richard Riordan, popular among journalists, to put $5 million of his fortune towards starting a new weekly newspaper in Los Angeles, the 'L.A. Examiner.' Editors Ken Layne and Matt Welch, two experienced newspapermen who were pioneers in the online world of weblogs, have put together a colourful 52-page tabloid full of articles by an array of seasoned L.A. journalists and a few well-known outsiders, such as Billy Crystal. The aim, says Mr Layne, is to reflect the cultural energy of the city and, naturally, to cover local stories better than the existing media does. This is a reference to the 'Los Angeles Times,' the dominant local daily. Until October, 2002, Los Angeles had two free weekly "alternative" papers, the 'Los Angeles Weekly' and the 'New Times LA.'

Reports on the changes in the management structure at `Los Angeles Times' newspaper after control of the paper's parent company passes to Tribune Co. Controversy over a revenue-sharing deal that hurt publisher Kathryn M. Downing and editor Michael Parks; Appointment of executives John Puerner and John Carroll as publisher and editor, respectively; Career highlights.

The article focuses on the results of a survey of 75 former staffers of the newspaper "Los Angeles Times" in California conducted by the Journalism Shop, an online resource that match ex-staffers with organizations that seek freelance journalism, corporate writing or design work. According to the results, nearly three-quarters of the respondents were laid off. It notes that only 11 out 75 ex-staffers were able to land full-time job. It notes that 27% of those surveyed reported some sort of health problem after leaving the paper.

Reports on former `Los Angeles Times' periodical publisher Otis Chandler's rebuke of the paper's leadership for its ill-fated decision to share profits from a Sunday magazine with the Staples Center sports arena, the magazine's subject. Credibility-damaging potential of the deal; Chandler's emergence from self-imposed silence.

Reports that some of the strongest statements yet by `Los Angeles Times' editors over the controversial Staples Center deal came out in a `San Francisco Examiner' story. Reaction to the the paper's deal to share revenues; Proof that corporate people have taken an operative role in the newspaper; Comments from Times' sports editor Bill Dwyre.

Reports on the marketwide advertising campaign launched by DDB Needham Worldwide for the `Los Angeles Times.' Description of the advertisements; Comments of advertising and marketing heads Janis Heaphy and Jeffrey S. Klein about the advertisements; Emphasis of the advertisements around the paper's editorial content.