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The aim of this paper is to explore the behavior of medical students regarding the use of Electronic books (E-books) and Print books (P-books). The objective of the study is to measure the differences with regards in using E-books and P-books to perceptions behavioral intentions among medical students. Quantitative approach and survey research method was used to conduct this study. The self-administered questionnaire valid by field expert was used to gather the data from sample. The population of this study is all medical college libraries affiliated with University of Health Sciences, Lahore. 25 questionnaires from each medical college to be filled by the students through random sampling technique .The data was analyzed in Statistical Package for Social Sciences (SPSS) 20th version. The paper found that medical students are satisfied with usage and accessibility of e-books but they preferred p-books. It is also found that participants preferred hybrid libraries due to accessibility of both types of books. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to explore the concept and need of marketing in library and information centers in Pakistan. It discusses the fundamental concepts of marketing and their relevance to LIS. The modem libraries are compelled to justify their need for resources and ought to provide customer oriented services. This requires paradigm shift from product orientation to customer orientation, from collection-centered to clients centered libraries. The paper also aims to address the myths and fallacies regarding use of marketing tactics in library services and suggests that applying marketing thought in Pakistani libraries is direly needed to meet the needs of the 21st century sophisticated society. [ABSTRACT FROM AUTHOR]

This study was conducted with purpose to explore the elapsed and hidden treasures of Cholistan dessert in South Punjab, Pakistan. It discusses the role of university libraries of South Punjab, museums, Pakistan National library, Pakistan Library Association and HEC, digitization centers and documentation centers. It suggests that grant must be provided for research activities in different aspects of Cholistani Culture including Tribal Folks, Art, Culture, loriyan and old songs. HEC and Punjab government should provide special funds to libraries to support endangered art and culture like Chunri, khusa, paintings, weaving, the famous puppet show of Cholistan, folk songs of Darawar and cultural theatre. New technologies like You- Tube, social networking sites, Facebook, and Web 2.0. etc may be used for public awareness. This paper highlights the splendid culture and architecture of great historical value in Cholistan. The magnificent forts, glorious palaces mosques and shrines of Uch are a living testimony to the grandeur of Cholistan, in the Punjab. Cholistan has some fifty sites and forts of Harappan demeanor. Derawer is situated in a dry bed of lost river Hacra. [ABSTRACT FROM AUTHOR]

The paper aims to explore different applications of social media for marketing of library and information resources and services. It investigates the respondent's attitude towards the usefulness of social media in marketing of library. A survey research method was administered by using a peer-reviewed and pilot-tested questionnaire. Data were collected from librarians and LIS school academicians working at Bahauddin Zakariya University of Multan and the Islamia University of Bahawalpur. Findings showed that respondent's attitude was positive; majority agreed that the use of social media is important to capture the attention of online users and helps in distance learning and knowledge sharing. Respondents recommended the use of Facebook, Wikis, LinkedIn, Blogging, YouTube and online groups for marketing different library services. They indicated that inadequate training opportunities, lack of knowledge, privacy and identity theft, slow speed of internet and electricity failure are the problems for applying social media in libraries of Pakistan for marketing library resources and services. They demanded for trainings for social media usage and suggested that libraries should develop social media page for maximum exploitation of library services. Study recommends that libraries should develop their marketing plan for utilizing social media for news and service alerts and quick updates to online users and fund raising. [ABSTRACT FROM AUTHOR]

This paper intends to investigate the existing reference services and resources in the University Libraries of Lahore (ULL), Pakistan. Keeping in view the importance of reference services, many studies have been conducted in the developed world, but in Pakistan the situation is not encouraging. Very few studies are conducted to find out the status of reference services in different libraries of Pakistan but there is no data available on reference services of ULL. Keeping in view the gaps and need of the time, the basic purpose of this survey is to get the broad understanding about different aspects of reference services especially the types of reference services, collection, staff, budget, physical facilities and digital reference services. The survey is limited to all ULL (N=17). The data was collected through mail, e-mail and personal visits. Findings of the study can be helpful for the library authorities and professionals for revisiting their reference services and sources. [ABSTRACT FROM AUTHOR]