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3. Introduction

4. Legacy and Leverage

5. The Final Round

6. Guru and Genius

7. Decline and Revival

8. City of Champions

9. Fixers and Makers

10. Building on Success

11. Punch-Drunk Humanity

12. Hitting Hard

15. Make Do and Mend

16. A Champion in Town

17. The Gloves Are On

28. Setting the Scene

37. Principles of Marketing, Global Edition

38. Marknadsforing: teori, strategi och praktik

39. Marketing An Introduction

40. Marketinaren oinarriak

41. Fear and Loathing in World Football

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