5 results on '"Limbach, Matthias"'
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2. The Effectiveness of Sponsor-Linked Marketing within a Rivalry Context: The Effect of Team Sponsorship on Implicit and Explicit Brand Associations: An Abstract
3. Who Is Your True G.O.A.T? Analyzing the Cause-Effect Relations of Sport Rivalry on the Emotional Appeal Toward a Sport Athlete: An Abstract
4. Evaluating the Effectiveness of Brand Communication on Implicit and Explicit Brand Knowledge in Virtual Spaces: The Case of Sports Sponsorship Exposure in Video Games: An Abstract
5. Sponsoring FIFA World Cup vs. Olympic Games: Coca Cola, a Classic American Brand, and Its Explicit and Implicit Sponsoring Success at Worldwide Sports Events
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