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Chinese ceramics have a long history and have been deeply recognized by the world after centuries of changes. The current world ceramic industry is diversified. Under this background, there is a huge challenge to the development of Chinese ceramics. The update of materials, the participation of computers in ceramic design, and the demonstration of ingredients all constitute technological factors that cannot be ignored in the development of the ceramic industry. Therefore, this study uses the SWOT analysis method to analyze the development of Chinese ceramics, puts forward its advantages and disadvantages, opportunities, and threats, and under the background of advanced technology, and how to use computer software to demonstrate raw materials and color matching to make Chinese ceramics. The development achieves the goal of self-improvement and then completes the upgrade of its production process and production. Through the research of this study, it is found that the current development of China's ceramic industry should be good at using SWOT analysis, face up to its shortcomings and pressure from other ceramic production areas in the world, give full play to its advantages, maximize strengths and avoid weaknesses, and use technological innovation, combined with technical factors from other disciplines, to promote ceramic industry design and production capabilities and provide a reference for the current ceramic industry development. [ABSTRACT FROM AUTHOR]