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This research is entitled " Integrated Tourism Development Study ." In Increasing Tourist Visits and the Regional Economy Southeast Sulawesi Province ”. This research activity was carried out as an effort to assist the Southeast Sulawesi Provincial government in solving economic problems based on efforts to improve the tourism sector so that it can contribute more to the acquisition of Regional Original Income (PAD) and the community's economy. This research was carried out with the aim of optimizing development area tourist integrated in Southeast Sulawesi Province. Obtain a management model for managing tourist destinations in order to achieve tourism development that can increase PAD and the community's economy. Obtain strategies and concepts for integrated tourism development in Southeast Sulawesi Province. This research uses quantitative descriptive analysis, inferential statistical analysis with the SEM-PLS model and SWOT analysis. This research is expected to be able to show that the development of the tourism sector can increase PAD acquisition and community economic progress Southeast Sulawesi Province area . The research results show that: Optimizing development area tourist integration in Sulawesi Province can be done by: (a) developing the number and quality of facilities and infrastructure; (b) Development of arrangements for diversification of tourist destinations; and (c) data and information development. Integrated tourism development in Southeast Sulawesi requires collaboration between the government, local communities and tourism industry players to achieve sustainable and inclusive goals. The strategy and concept of integrated tourism development in Southeast Sulawesi Province in Southeast Sulawesi is a stabilization strategy (WO), namely taking advantage of opportunities related to the existence of tourist destinations that are very attractive and have the potential to be developed in several regions as well as correcting weaknesses in tourism management which so far have not been integrated and integrated regarding the development of tourist facilities and infrastructure, institutional tourist attractions and promotional activities. [ABSTRACT FROM AUTHOR]