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This report was originally published as: Jóhannesson, G.T., Welling, J., Müller, D.K., Lundmark, L., Nilsson, R.O., de la Barre, S., Granås, B., Kvidal-Røvik, T., Rantala, O., Tervo-Kankare,K., & Maher, P. (2022). Arctic tourism in times of change: Uncertain futures - from overtourism to re-starting tourism. Nordic Council of Ministers. DOI: 10.6027/temanord2022-516 This report presents the findings of the third and final workshop and field course hosted by the project Partnership for Sustainability: Arctic Tourism in Times of Change funded by the Nordic Council of Ministers’ Arctic Co-operation Programme 2018–2021. The focus of the workshop was on overtourism and the impact of and response to COVID-19 by companies and stakeholders in Arctic tourism. This publication was funded by the Nordic Council of Ministers. https://viurrspace.ca/bitstream/handle/10613/25309/delaBarre2022.pdf?sequence=3

In this chapter, the Arctic is put in relation to increasing tourism to the North caused not least by increasing geopolitical interests in combination with the focus climate change is putting on the area, here referred to as Arctification. The growth of tourism, and the dispersion or concentration of tourists, has led to new challenges characterized as overtourism that in an Arctic context materializes on a microscale, where small communities can experience relatively large numbers of tourists for a limited time period. The implications of this increase and changing flow require more in-depth or locally based research. This chapter ends by asking what effects there might be of anti-tourism social movements, xenophobia or climate change in the future?

This chapter (Chapter 5) offers an examination of Arctic tourism. Viewed through the lens of the “destination,” this chapter explores the various ways tourism has developed, and continues to develop, in the Arctic. Many Arctic actors assume that the publicity of a specific place or region will lead to increased numbers of tourists and investors. But this has not proven to be the case across the entire circumpolar region. Rather, an important success criterion for the tourism industry is to provide the right experience to the right visitor. For this to happen, the image of the Arctic alongside realities of small communities must be addressed.

ARCTISEN

Tourism has grown in many Arctic peripheries of northern Europe and North America in recent years, particularly among international markets interested in northern winter experiences and unique Arctic nature and culture-based assets. This recent growth has been facilitated by a combination of factors tied to globalization, climate change, and an increasing “Arctification” of northern tourism that has generated particular imaginations and representations of the North among consumers as well as industry and political stakeholders. In this context urban places have remained relatively neglected in both academic and policy discourses connected to Arctic tourism, with much of the research and public attention focusing on remote destinations and exotic attractions that typically dominate the popular promotional tourism imagery of the Arctic. This neglect is somewhat surprising considering that most tourism activity – along with its positive and negative socioeconomic impacts – seems to concentrate in and around the larger urban centers. This report is the second one developed as part of the project Partnership for Sustainability: Arctic Tourism in Times of Change (funded by the Nordic Council of Ministers Arctic Co-operation Programme 2018–2020). The report brings together expertise and case studies from several Arctic and northern peripheries in Finland, Sweden, Norway, Iceland, and Canada to illustrate the diversity of urban Arctic tourism dimensions and to identify important implications for sustainable local and/or regional tourism development across the North. The case studies indicate that the dimensions of urban tourism in the Arctic are plentiful. As urban places in the Arctic are not primarily tourism resort towns, tourism happens in the context of other economic and societal activities. Hence, urban places in the Arctic serve a regional demand for urbanity and urban services within leisure and entertainment and they serve as destinations for domestic and international markets looking for more typical northern products such as winter experiences or northern lights. In this context, the Arctic dimensions of urban tourism in northern cities are not always self-evident and tourism has not always developed in relation to the northern culture of these places. Considering these insights, there is certainly not only one way forward for urban tourism in the Arctic. However, in a global competition for capital, companies, and people, urban places seem to be increasingly using tourism as a way to boost local economies and reimage their places in order to achieve individual, local, regional, and national development goals. In this context, the “Arctic” becomes a context to play with and an ingredient that on a global market is currently loaded with positive value.

ARCTISEN

This report was originally published as: Rantala, O., de la Barre, S., Granås,B., Jóhannesson, G.Þ., Müller, D.K., Saarinen, J., Tervo-Kankare, K., Maher, P.T., & Niskala, M. (2019). Arctic tourism in times of change: Seasonality. Nordic Council of Ministers. DOI: 10.6027/TN2019-528 The seasonal nature of tourism is increasingly receiving the attention of various actors: tourism destination planners and economic development strategists at all levels, tour operators and the diverse businesses that significantly depend on tourism, and the host communities who negotiate tourism’s potential to have both positive and negative impacts. The research report at hand identifies and discusses four main perspectives on the issues of seasonal tourism in the Arctic: local community perspectives; employment and workforce issues; the Arctification of northern tourism; and global environmental change. These themes form the key issues around which the challenges and opportunities related to seasonality of tourism can be placed and worked with. Based on the discussion, the report outlines recommendations related to developing a thriving and sustainable tourism sector in Arctic Europe. This publication was funded by the Nordic Council of Ministers. https://viurrspace.ca/bitstream/handle/10613/23558/ArcticTourismInTimesofChange2019.pdf?sequence=3