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When advocating for policy change, coalitions rely on various elements and strategies of policy narratives, including emotions. However, past research on the Narrative Policy Framework, and more broadly on the policy process, has largely ignored the role of emotions. This paper argues that emotions, such as anger and fear, are central to how coalitions advocate for policy change. It explores the role of anger and fear in policy narratives by examining the oral testimony (n = 474) given over four legislative committee hearings in March 2019 concerning Colorado Senate Bill 19‐181. This bill changed the mission of the Colorado Oil and Gas Conservation Commission to prioritize protecting the environment and public health over oil and gas development. This research finds the coalition that successfully supported the bill used anger towards the oil and gas industry, while those that opposed the bill relied more on fear of the uncertain consequences of the bill. It also finds the coalition that opposed the bill relied on self‐characterization as heroes and victims, which was a failed strategy. The implications for this research on the Narrative Policy Framework and, more broadly, for the policy process and advocacy are discussed. [ABSTRACT FROM AUTHOR]

Scholars have used the Narrative Policy Framework (NPF) to explain public opinion on a variety of policy issues and across venues. Recent work in the NPF has expanded the application of the framework beyond textual formats to accommodate policy narratives that are visual in nature. This article asks whether individuals respond differently to visual versus text‐based narratives. The research argues that visuals are more easily understood, dramatic, and memorable than text, suggesting that visual narratives may have a greater influence on policy attitudes. I explore these possibilities using Twitter narratives related to the Dakota Access Pipeline in the United States. Exposure to visual narratives significantly increased perception of issue importance, but contrary to expectations, visual narratives were no more effective at enhancing information recall, shifting attitudes, and encouraging activism than textual narratives. The article discusses possible reasons for these findings, the implications for narrative persuasion, and suggestions for future avenues of research. Related Articles: Chang, Katherine T., and Elizabeth A. Koebele. 2020. "What Drives Coalitions' Narrative Strategy? Exploring Policy Narratives around School Choice." Politics & Policy 48(4): 618–57. https://doi.org/10.1111/polp.12367. Crow, Deserai A., Lydia A. Lawhon, John Berggren, Juhi Huda, Elizabeth Koebele, and Adrianne Kroepsch. 2017. "A Narrative Policy Framework Analysis of Wildfire Policy Discussions in Two Colorado Communities." Politics & Policy 45(4): 626–56. https://doi.org/10.1111/polp.12207. Shanahan, Elizabeth A., Mark K. McBeth, and Paul L. Hathaway. 2011. "Narrative Policy Framework: The Influence of Media Policy Narrative on Public Opinion." Politics & Policy 39(3): 373–400. https://doi.org/10.1111/j.1747‐1346.2011.00295.x. [ABSTRACT FROM AUTHOR]