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Challenges to social, economic, and environmental sustainability are global in scale, yet sustainable development policies must be implemented locally. There has been a tendency for sustainable urbanism projects to engage in the conspicuous sustainability of spatially bounded and highly visible sustainability achievements, rather than spatially expansive, long-term achievements. China's complex system of multilevel governance encourages policy experimentation, but it is also frequently productive of entrepreneurial urbanism and intercity competition. This paper analyses spatial planning documents concerning Hengqin (Zhuhai Municipality, Guangdong Province), an island adjacent to Macao SAR, to show how the ambitions for a new-build district's contributions to sustainable development have become more spatially expansive and ambitious over time. This has occurred alongside changes in project leadership (from city, to provincial, to central government leadership) as well as a deepening awareness of the Greater Bay Area as a region for crossborder policymaking. The paper argues that crossborder perspectives are vital for genuine sustainable development but face certain obstacles in relation to the sites at which policy decisions are made. • Policymakers often prefer conspicuous sustainability to long-term achievements. • Innovative urban entrepreneurialism is common in China's multilevel governance. • Hengqin's spatial planning initially prioritised immediate, localised results. • Centralised leadership and regional awareness can raise sustainability ambitions. • Crossborder perspectives better reflect sustainable development needs. [ABSTRACT FROM AUTHOR]