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By utilizing cognitive mapping and leveraging georeferenced text data, this paper aims to suggest a new visualization method that combines the advantages of both conventional and state-of-the-art research techniques to depict the collective identity of place in a single image. The study addressed two research questions: (1) Can crowd-sourced text data be utilized in representing place identity? (2) Can collective place identity be expressed in the form of a cognitive map? By confirming that text data gathered from social media effectively demonstrate people’s behaviors and perceptions related to places, we propose a novel method to create a visual representation of urban identity–a “crowd-sourced cognitive map”. In particular, to improve the conventional cognitive mapping method to depict the collective identity of a city, we draw cognitive maps of Bundang and Ilsan developed in the 1990s, as well as Songdo and Dongtan developed in the 2000s, just outside of the administrative boundaries of Seoul in Korea, through a computational method based on crowd-sourced opinions collected from social media. We open the possibility for the use of social media text data to capture the identity of cities and suggest a graphical image through which people without prior information could also easily apprehend the overall image of a city. The work in this paper is expected to provide a methodological technique for appropriate decision-making and the evaluation of urban identity to shape a more unique and imageable city. [ABSTRACT FROM AUTHOR]

Firms continuously search for external knowledge that can contribute to product innovation, which may ultimately increase market performance. The relationship between external knowledge sourcing and market performance is not well-documented. The extant literature primarily examines the causal relationship between external knowledge sources and product innovation performance or to identify factors which moderates the relationship between external knowledge sourcing and product innovation. Non-technological innovations, such as organization and marketing innovations, intervene in the process of external knowledge sourcing to product innovation to market performance but has not been extensively examined. This study addresses two research questions: does external knowledge sourcing lead to market performance and how does external knowledge sourcing interact with a firm’s different innovation activities to enhance market performance. This study proposes a comprehensive model to capture the causal mechanism from external knowledge sourcing to market performance. The research model was tested using survey data from manufacturing firms in South Korea and the results demonstrate a strong statistical relationship in the path of external knowledge sourcing (EKS) to product innovation performance (PIP) to market performance (MP). Organizational innovation is an antecedent to EKS while marketing innovation is a consequence of EKS, which significantly influences PIP and MP. The results imply that any potential EKS effort should also consider organizational innovations which may ultimately enhance market performance. Theoretical and practical implications are discussed as well as concluding remarks. [ABSTRACT FROM AUTHOR]