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This paper aims to analyze how Brazil and Portugal, countries with historical relations, positioned themselves to face the pandemic of the coronavirus in the educational context. Comparing the strategies adopted by the two countries, we seek to answer the following question: were the strategies adopted by the Brazilian educational managers efficient to face the moment of crisis? Could another path have been taken? To carry out this analysis, a bibliographical survey was adopted, detailing the actions implemented by the two countries to face the greatest educational challenge of the 21st century. The results of the analysis show that Brazil, in a mistaken way, bet only on Emergency Remote Learning, since there was no adequate infrastructure to do so, which harmed millions of students in the country. Portugal mixed formats and got better results, which led to very visible consequences, such as a shorter time of closure of the schools. [ABSTRACT FROM AUTHOR]

In a time of serious health crisis worldwide, this study is the extension of a case study already started (in February and March 2020) about the issue, reading behaviors, and preferences between the use of books and e-books. The COVID-19 pandemic came to impose social distancing in the world, closing universities, schools, and other services. The implementation of Internet services has presented itself as a valid response to the change that has so brutally arisen. Naturally, everyone had to adapt to it. In this context, the question about the preferences in using books or e-books is now even more relevant. This paper analyses the impact of COVID-19 in the behavioral trends in the use of scientific information from printed books and e-books in Portugal and Brazil. To this end, a survey was conducted on a user sample from various Portuguese and Brazilian higher education schools and public libraries. The first part focused on the characterization of the respondents, which includes data on gender and qualifications attended. In the second part, we obtained viewpoints about the advantages and disadvantages of each medium, frequency of use, choice of medium according to the purpose of reading, and devices used. The results let us examine the factors that influence and change the behaviors of users concerning their choice. Research such as this is beneficial to support the decision not only in selecting the information resources to be bought or pondering user preferences, but also to define strategies for advocating the use of various media that, rather than competitors, should be complimentary. [ABSTRACT FROM AUTHOR]

The paper deals with the relationship between organizations belonging to the sharing economy and their practices, behaviors and postures in organizational communication due to the pandemic of the new coronavirus. We define the sharing economy (or collaborative economy) as the goods and services provided by the digital platforms of the network through the sharing of resources and trust. We take as a premise the compulsory digitalization that many businesses have been subjected to and we started the reflection from there. Our analysis, based on bibliographic and exploratory research, was located in brands chosen intentionally, in Brazil and Portugal, seeking to reflect on the context of covid-19 and its respective communication actions in their digital properties or in their social media profiles. We illustrated strategies for exposure and communicational visibility from March until August 2020, reaching a reflection on the urgency to act actively in social demands, characterizing them as social brands. In our understanding, a social brand has a strong presence in digital, stands out with good communication practices and, above all, has a performance strategy that goes beyond its business or direct profit not only during a period of crisis, but also aware of its social role and the impact that its responsible performance generates. [ABSTRACT FROM AUTHOR]