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The author reflects on the deaths of film critic, Philip French of Observer and editor Penelope Houston of the magazine Sight & Sound and remembers them during his visit to Mexico for Day of the Dead festivities. He is also reminded of film producer Chris Collins as their work is an inspiration and reminds of the 1990s cinema. The author talks of popular directors like Satyajit Ray,John Ford, and Martin Scorcese for their film writing and criticism.

The author expresses his opinion on film critics and film evaluation. He alludes to a book "Film Criticism in the Digital Age" which contains an article previously written by him on the topic. Topics including the methodology of film criticism, its social aspects and the changes it has undergone over the years, as well as the impact of media houses on film crtiticism.

The editor discusses the merits and demerits of film critics' knowledge of films. He says that as a critic himself, he personally views films without having prior knowledge about them and mentions films reviewed by him, including "Blackhat" and "American Sniper". He opines that it is upto readers of film criticisms, whether they want to read spoliers about the films or not.

The author expresses his opinion regarding film critics' views on the film knowledge of beginning filmmakers. He discusses definitive films for beginning filmmakers, remarks on motion picture directors in Great Britain who are influenced by classic cinema, like Ben Wheatley, Joanna Hogg, and Richard Ayoade, and offers information regarding filmmaking education in Great Britain, such as the Royal College of Art, National School of Film and Television, and the London Film School.