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This study proposes investigating the effect of food value on food bloggers' reviews (i.e., the direct effect) and the customers' purchase intentions (i.e., the direct and indirect effects) of fast-food restaurants. In addition, this study examines the moderating role of content credibility on food blogger reviews and customers' purchase intention relationships. The quantitative method is used in this study to gather data from fast-food restaurant customers in Cairo, Egypt. Where 450 questionnaires were given out to fast-food restaurant customers, 354 valid questionnaires were gathered for analysis. The data were analyzed using SPSS and Amos software. Food value positively influences food bloggers' reviews and fast-food restaurant customers' purchasing intentions. Additionally, this research found that food blogger reviews mediate a positive relationship between food value and fast-food restaurant customers' intentions to purchase. Importantly, this study discovered that content credibility has a positive moderating impact on the relationship between food blogger reviews and the purchase intention of fast-food restaurant customers. The study contributes to the literature on tourism and hospitality, where we employed food value as a decisive and influencing factor in improving food bloggers' reviews and thus influencing fast -food restaurant customers' intention to purchase. Thus, fast-food restaurant managers should create all the suggested food values because of their impact on food bloggers' reviews and customers' intentions to purchase. [ABSTRACT FROM AUTHOR]

Seed categories and crop varieties play an important role in wheat production in Egypt, which effect on genetic purity of wheat genotypes. So, this investigation aimed to study the effect of seed sources and varieties on yield and its attributes. Two field experiments were conducted at the Experimental Farm of Giza Agricultural Research Center (ARC), Giza Governorate, Egypt, during two successive winter growing seasons of 2014/2015 and 2015/2016 on the optimum sowing date 15th of November. Four wheat varieties (Misr1, Gemmeiza 11, Giza 168 and Sids 12) and their seed categories (Basic, Certified and Farmer saved seeds) were used in this study. Yield and its attributes and off- type percentage were estimated in the field experiment, further more phenol color reaction and ISSR technology were carried out at Seed Technology Department Laboratory. The results indicated significant differences between wheat varieties and its seed categories for the most traits. Gemmeiza 11 variety gave the highest value in most studied traits i.e., flag leaf chlorophyll content SPAD, flag leaf area, spike length, No of spikes/m², No of grains/spike, 1000-grain weight and grain yield/fad., while the lowest value of those traits were recorded by Misr 1 variety. For the effect of seed categories on yield and yield attributes, basic seeds gave the greatest value for all characters, except for plant height where farmer seed recorded the highest value. Meanwhile insignificant effects were obtained from seed categories on flag leaf chlorophyll content SPAD. The interaction effects between varieties and seed categories indicated that Gemmeiza 11 and Sids 12 varieties with Basic and Certified seed categories gave the highest value of most traits, while Misr 1 Varity with farmer seed category gave the lowest value for yield traits. Insignificant effects were noticed between wheat varieties for the off- type % while seed categories showed highly significant effects where, Farmer saved seed recorded the highest value and Basic seed gave the lowest value for this trait. Wheat varieties showed different color reaction to phenol while seed categories took the same pattern in phenol color reaction for each variety. Eight ISSR primers were used for fingerprinting the four wheat varieties and their seed categories produced 97 band, 31 of them were polymorphic (68.04%) polymorphism. The highest level of polymorphism was observed in primer HB-12 which showed 95.00% polymorphism, while the lowest polymorphism was 28.57% in primer HB-09. [ABSTRACT FROM AUTHOR]

Copyright of Menoufia Journal of Plant Production is the property of Egyptian National Agricultural Library (ENAL) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Egyptian Journal of Microbiology is the property of Egyptian National Agricultural Library (ENAL) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)