1. An analysis of consumer's online shopping behaviors before and during the COVID-19 pandemic.
- Author
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Sadasivan, Ajit, Udayanan, Madhanrajan, Alexrajesh, Gunaseelan, Manoharan, Geetha, Razak, Abdul, and Purushottamashtikar, Sunitha
- Subjects
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COVID-19 pandemic , *ONLINE shopping , *CONSUMERS , *INTERNET entertainment , *PURCHASING - Abstract
The web has generated vast chances for marketers and consumers to sell and buy on the Internet market. Consumers were cautious about buying things online in the early phases of online marketing in India because they believed that you should physically inspect a product in a store before making a purchasing decision. All of these were not available for purchase online. It was also not possible to return the goods if the customer was not satisfied. When the services became available through online shopping, consumers became more interested in doing so. They started making online purchases for everything from books to clothing to cosmetics to online entertainment services. The consequences of pandemic had substantial effect on shopping patterns among individuals. The aim is two-stage study to investigate Chennai consumers. The study focused on factors including availability, price, choice, and delivery options as well as the frequency and dollar amount of online shopping by consumers. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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