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Your search keyword '"Garcia, Jorge Esparteiro"' showing total 39 results
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39 results on '"Garcia, Jorge Esparteiro"'

1. Analyzing São Paulo’s Place Branding Positioning in Promotional Videos (2017–2019)

Author

Andrade, José Gabriel, Sampaio, Adriano, Garcia, Jorge Esparteiro, Cairrão, Álvaro, da Fonseca, Manuel José Serra, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Álvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, Moreira, Fernando, editor, and Poniszewska-Marańda, Aneta, editor

Published
2024
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2. The Impact of Process Automation on Employee Performance

Author

Luz, Maria João, da Fonseca, Manuel José Serra, Garcia, Jorge Esparteiro, Andrade, José Gabriel, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Álvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, Moreira, Fernando, editor, and Poniszewska-Marańda, Aneta, editor

Published
2024
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3. Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo

Author

Popova, Mariia, da Fonseca, Manuel José Serra, Garcia, Jorge Esparteiro, Andrade, José Gabriel, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Alvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, Moreira, Fernando, editor, and Colla, Valentina, editor

Published
2024
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4. The City Makes Its Mark in a Review on Digital Communication and Citizenship

Author

Andrade, José Gabriel, Sampaio, Adriano, Garcia, Jorge Esparteiro, Fonseca, Manuel José, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Alvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, Moreira, Fernando, editor, and Colla, Valentina, editor

Published
2024
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5. Integrating Online and Offline Distribution Strategies – A Portuguese Case Study

Author

Santos, Ana, Garcia, Jorge Esparteiro, Oliveira, Lia Coelho, de Araújo, Daniel Ladeira, da Fonseca, Manuel José Serra, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Alvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, Moreira, Fernando, editor, and Colla, Valentina, editor

Published
2024
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6. The Digitalization of the Event Industry – Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up

Author

Cardoso, António, Garcia, Jorge Esparteiro, Pereira, Manuel Sousa, Nasri, Stécy, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Alvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, Moreira, Fernando, editor, and Colla, Valentina, editor

Published
2024
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7. ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022

Author

de Araújo, Daniel Ladeira, Garcia, Jorge Esparteiro, da Fonseca, Manuel José Serra, Andrade, José Gabriel, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Alvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, Moreira, Fernando, editor, and Colla, Valentina, editor

Published
2024
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10. Reducing Environmental Impact Using Vehicle Route Planning

Author

de Oliveira, Lia Coelho, Pavlenko, Oleksandr, Garcia, Jorge Esparteiro, Cavas-Martínez, Francisco, Editorial Board Member, Chaari, Fakher, Series Editor, di Mare, Francesca, Editorial Board Member, Gherardini, Francesco, Series Editor, Haddar, Mohamed, Editorial Board Member, Ivanov, Vitalii, Series Editor, Kwon, Young W., Editorial Board Member, Trojanowska, Justyna, Editorial Board Member, Machado, José, editor, Soares, Filomena, editor, Antosz, Katarzyna, editor, Ren, Yi, editor, Manupati, Vijaya Kumar, editor, and Pereira, Alejandro, editor

Published
2023
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11. Lecturers’ attitude towards the use of e-learning tools in higher education: A case of Portugal

Author

Fonseca Manuel José, Garcia Jorge Esparteiro, Vieira Bruno, and Teixeira Andreia Sofia

Subjects
education, communication, educational technologies, e-learning tools, Production management. Operations management, TS155-194
Abstract

This study aims to assess the lecturers’ opinions about the use of e-learning tools to support distance and blended learning in higher education in Portugal, evidently reinforced by the COVID-19 pandemic. This research was based on a qualitative methodology, specifically, a focus group with professors from five higher education institutions from different geographical areas in Portugal. The obtained results were analysed along four main dimensions: (1) the level of knowledge of e-learning tools, (2) the reasons for using or (3) not using them, and, finally, (4) the opinion of lecturers on the student assessment process using these tools. The results showed that in addition to the concerns with smooth running classes and the appropriate delivery of the syllabus, the lecturers considered the transition to the e-learning context to have been easy. They noted a high level of literacy in the used tools, believed in the continued use of e-learning in the post-pandemic context, indicated several advantages for those involved in the e-learning context and a majority of limitations related to the time required for the adoption of more tools; and, finally, underlined the student assessment issue, which was pointed out as the most sensitive topic in the whole e-learning context. The study informed on the lecturers’ perspective on e-learning and the used tools and provided insight into their perceived usefulness and benefits for lecturers and students. An especially strong concern was verified on the part of lecturers to optimise e-learning tools to provide better knowledge delivery to students.

Published
2023
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12. Industry and innovation in the Alto Minho region: assessing regional performance

Author

Abreu Mariana, Rodrigues Helena Sofia, Silva Ângela, and Garcia Jorge Esparteiro

Subjects
sustainable development goals, innovation, regional performance, mapping, Production management. Operations management, TS155-194
Abstract

As a tool, the Sustainable Development Goals (SDG) guide local and regional leaders in developing policy approaches for better social development. SDGs are 17 ambitious objectives towards a greener, healthier, more peaceful and equal planet, promoted by the United Nations to achieve by 2030. Having this performance in mind, countries and regions can measure their level of SDG implementation and rethink how they could promote prosperity, cooperation among regions and progress. This study focuses on SDG-9: Industry, innovation and infrastructure in ten municipalities of the Alto Minho region, Portugal. The main idea is to assess the level of each municipality in the achievement of the indicators related to this SDG. The similarities and differences between the municipalities can underline areas for joint efforts or investments in the development policy. This paper selected a performance analysis as a tool for informing on the amount of effort required to achieve SDG-9 at a local level, i.e., the Alto Minho region in the north of Portugal. If the trend of evolution is maintained, only Viana do Castelo will reach the full range of indicators for SDG-9, and Caminha will have 50 % of the indicators achieved. The remaining municipalities will reach at least half of the indicators, thus achieving a value lower than half of the target value. This approach could be replicated in other SDGs and other regions. This assessment allows the region’s stakeholders to indicate areas of required action to achieve the SDG.

Published
2023
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16. Tracking Method for Aircraft on Ground (AOG) Service and the Challenges for E-commerce

Author

Monteiro, Carlos, de Oliveira, Lia Coelho, Garcia, Jorge Esparteiro, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Alvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, and Moreira, Fernando, editor

Published
2022
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17. Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention

Author

Tavares, Joana, Garcia, Jorge Esparteiro, Fonseca, Manuel, Teixeira, Andreia, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Alvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, and Moreira, Fernando, editor

Published
2022
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18. Search Engine Optimization (SEO) for a Company Website: A Case Study

Author

Garcia, Jorge Esparteiro, Lima, Rui, da Fonseca, Manuel José Serra, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Alvaro, editor, Adeli, Hojjat, editor, Dzemyda, Gintautas, editor, and Moreira, Fernando, editor

Published
2022
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19. Boosting Regional Socioeconomic Development through Logistics Activities: A Conceptual Model

Author

Vieira Tiago, Silva Ângela, Garcia Jorge Esparteiro, and Alves Wellington

Subjects
logistics, regional development, logistics performance index, portugal, l16, Business, HF5001-6182
Abstract

Background: Regional Development (RD) allows countries to balance regional differences by providing economic and social benefits to communities. This research highlights the importance of logistics activities to regional social development, and a framework to assess these connections is proposed.

Published
2022
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20. Using EPP Boxes in a Dark Store: A New Approach to Simplify Food Retail E-Commerce Deliveries

Author

Pintado Eduardo, de Oliveira Lia Coelho, and Garcia Jorge Esparteiro

Subjects
e-commerce, transportation, sustainability, dark store, food retail, case study, l81, l91, q56, l16, Business, HF5001-6182
Abstract

Background: E-commerce has emerged as a good response to the pandemic of COVID-19. However, the costs of providing a service, which includes a driver and a vehicle, in a regular vehicle that can transport goods that need positive cold (0° to 5°C) are very high.

Published
2022
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29. Using principal component analysis to support content marketing strategies.

Author

Matos, Bruno, Garcia, Jorge Esparteiro, and Correia, Florbela

Subjects
*CONTENT marketing, *PRINCIPAL components analysis, *MARKETING strategy, *SOCIAL networks, *SOCIAL marketing
Abstract

After the pandemic we experienced, companies have felt the need to reinvent themselves and adapt to the present moment. The Internet and social networks have developed and increased their activity substantially. Users spend more time on social networks, shop more online, and feel more than ever a need for information and to view content. The main objective of this research is to define and implement a content marketing strategy for the social networks, through a quarterly content plan in the marketing services company Naive. In the first part of the research, presented in this paper, the work consisted of designing and implementing a questionnaire, obtaining a sample of 200 respondents to assess their perceptions and habits regarding social networks and the content offered on social networks, to study the results. The results obtained and analysis done will be used to develop a content strategy for Naive, which include studying the specific objectives for the company's different social networks, the actions to be developed and the content to be implemented. [ABSTRACT FROM AUTHOR]

Published
2024
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30. Sustainable development goal 9 in a cluster perspective: A case study for Alto Minho Region.

Author

Abreu, Mariana, Rodrigues, Helena Sofia, Silva, Ângela, and Garcia, Jorge Esparteiro

Subjects
SUSTAINABLE development, SUSTAINABILITY, EUCLIDEAN distance, CLUSTER analysis (Statistics)
Abstract

The United Nations has set Sustainable Development Goals (SDGs) to build a more sustainable future. The SDG analyzes progress to understand major implementation challlenges, define disparities across nations or regions, and propose priorities for action. It has 17 objectives and more than 200 indicators. Cluster analysis was used to categorize the 10 municipalities. It was carried out using IBM SPSS software, which calculated the Euclidean distance and put the investigated regions into clusters with the traits they shared the most in common. [ABSTRACT FROM AUTHOR]

Published
2024
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31. Manage Software Requirements Specification Using Web Analytics Data

Author

Garcia, Jorge Esparteiro, Paiva, Ana C. R., Kacprzyk, Janusz, Series Editor, Pal, Nikhil R., Advisory Editor, Bello Perez, Rafael, Advisory Editor, Corchado, Emilio S., Advisory Editor, Hagras, Hani, Advisory Editor, Kóczy, László T., Advisory Editor, Kreinovich, Vladik, Advisory Editor, Lin, Chin-Teng, Advisory Editor, Lu, Jie, Advisory Editor, Melin, Patricia, Advisory Editor, Nedjah, Nadia, Advisory Editor, Nguyen, Ngoc Thanh, Advisory Editor, Wang, Jun, Advisory Editor, Rocha, Álvaro, editor, Adeli, Hojjat, editor, Reis, Luís Paulo, editor, and Costanzo, Sandra, editor

Published
2018
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35. Industry and innovation in the Alto Minho region: assessing regional performance

Author

Abreu, Mariana, Rodrigues, Helena Sofia, Silva, Ângela, and Garcia, Jorge Esparteiro

Abstract

As a tool, the Sustainable Development Goals (SDG) guide local and regional leaders in developing policy approaches for better social development. SDGs are 17 ambitious objectives towards a greener, healthier, more peaceful and equal planet, promoted by the United Nations to achieve by 2030. Having this performance in mind, countries and regions can measure their level of SDG implementation and rethink how they could promote prosperity, cooperation among regions and progress. This study focuses on SDG-9: Industry, innovation and infrastructure in ten municipalities of the Alto Minho region, Portugal. The main idea is to assess the level of each municipality in the achievement of the indicators related to this SDG. The similarities and differences between the municipalities can underline areas for joint efforts or investments in the development policy. This paper selected a performance analysis as a tool for informing on the amount of effort required to achieve SDG-9 at a local level, i.e., the Alto Minho region in the north of Portugal. If the trend of evolution is maintained, only Viana do Castelo will reach the full range of indicators for SDG-9, and Caminha will have 50 % of the indicators achieved. The remaining municipalities will reach at least half of the indicators, thus achieving a value lower than half of the target value. This approach could be replicated in other SDGs and other regions. This assessment allows the region’s stakeholders to indicate areas of required action to achieve the SDG.

Published
2023
Full Text
View/download PDF

36. Lecturers’ attitude towards the use of e-learning tools in higher education: A case of Portugal

Author

Fonseca, Manuel José, Garcia, Jorge Esparteiro, Vieira, Bruno, and Teixeira, Andreia Sofia

Abstract

This study aims to assess the lecturers’ opinions about the use of e-learning tools to support distance and blended learning in higher education in Portugal, evidently reinforced by the COVID-19 pandemic. This research was based on a qualitative methodology, specifically, a focus group with professors from five higher education institutions from different geographical areas in Portugal. The obtained results were analysed along four main dimensions: (1) the level of knowledge of e-learning tools, (2) the reasons for using or (3) not using them, and, finally, (4) the opinion of lecturers on the student assessment process using these tools. The results showed that in addition to the concerns with smooth running classes and the appropriate delivery of the syllabus, the lecturers considered the transition to the e-learning context to have been easy. They noted a high level of literacy in the used tools, believed in the continued use of e-learning in the post-pandemic context, indicated several advantages for those involved in the e-learning context and a majority of limitations related to the time required for the adoption of more tools; and, finally, underlined the student assessment issue, which was pointed out as the most sensitive topic in the whole e-learning context. The study informed on the lecturers’ perspective on e-learning and the used tools and provided insight into their perceived usefulness and benefits for lecturers and students. An especially strong concern was verified on the part of lecturers to optimise e-learning tools to provide better knowledge delivery to students.

Published
2023
Full Text
View/download PDF

39. O omnicanal nas PME portuguesas

Author

Alves, Sílvia Raquel da Costa and Garcia, Jorge Esparteiro

Subjects
Retalho, Gestão, Barreiras, Omnicanal, Retail, Pequeñas empresas, Pequenas empresas, Barreras
Abstract

Esta dissertação inclui as críticas e sugestões feitas pelo Júri. Submitted by Iolanda Valente (ivalente@iscap.ipp.pt) on 2021-04-05T13:27:13Z No. of bitstreams: 1 silvia_alves_ML_2020_.pdf: 4990886 bytes, checksum: a48b2ec5ee8ff098db8606953f91d077 (MD5) Made available in DSpace on 2021-04-05T13:27:13Z (GMT). No. of bitstreams: 1 silvia_alves_ML_2020_.pdf: 4990886 bytes, checksum: a48b2ec5ee8ff098db8606953f91d077 (MD5) Previous issue date: 2021-01-25

Published
2021

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