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Neuromarketing (NM) is a relatively new area of marketing that involves innovative technological changes in the marketing research process and the tools and methods used. Considering the novelty of the domain, the subject of the study is chosen to be articles published in scientific literature describing neuromarketing tools used in advertising. This study examined articles in the field of advertising that used neuromarketing techniques to measure consumers' neural and physiological responses to advertising, which has not yet been covered in the literature. Methodology. To fill the gap in the literature, the authors, guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol, selected relevant articles and conducted a bibliometric analysis to identify global trends and developments in the field of advertising and neuromarketing. From the Web of Science (WoS) database, 41 articles published between 2009 and 2020 were extracted and analyzed. Purpose of the study was to establish a background for advertising research based on the application of NM tools. The findings revealed that Spain was the most productive country with eleven papers published in a domain of advertising research, followed by Italy and the USA with eight and seven papers, respectively. Among academic institutions, Sapienza University Rome was recognized as the leading academic organization with three articles. As for the most productive journals, Frontiers in Psychology was the most cited journal with eight articles and 29 total citations (TC). As the highest productive author, Babiloni, F. with two papers and 68 TCs by 2020 was identified. Keyword analysis showed that "advertising" (27 occurrences and 127 total references) is the most frequently used keyword. The analysis of co-occurrence of keywords showed that NM focused on marketing research such as advertising (12 occurrences, 63 total link strength (TLS)), followed by brain processes such as attention, emotions and memory. The paper titled “Neuromarketing: The new science of consumer behavior” was the most-cited paper with 152 TCs. Conclusion of the study. This study presents a brief overview of the latest universal areas of neuromarketing and advertising research. The findings suggest that neuroscientific methods and techniques are extremely important for mapping consumers' neural and physiological responses to advertising.

Organizations consist of numerous tangible and intangible factors. Many of these factors were individually studied in relation to each other, but several factors still need a more thorough investigation. This study aims to examine the direct and indirect effects of organizational culture (OC) on organizational innovation (OI) through the management control system (MCS) as a mediating factor. To achieve this aim, studies were comprehensively conducted in regard to the effects of OC on OI, the effects of OC on the MCS and the effects of MCS on OI. This study attempts to focus on the effects of OC and the MCS as mediating factors for OI among universities in Saudi Arabia. In this study, SmartPLS was used to validate the measurement model and relations between variables. The study results found that OC was significantly and directly related to OI, and it was significantly and indirectly related through the MCS as the mediating factor. This finding confirmed previous findings and supported the important roles of both constructs in university improvements.

In recent years, innovation is an important factor for developing organizations in a highly competitive world. Most scholars agree on the positive effect of the innovation on organization, and there are a few studies on the subject. The goal of this paper is to shed light on the definitions, types, importance and how to manage innovation. Through the review of relevant literature, this study intends to deepen our understanding of the theme and provide a comprehensive review of previous research.

Contemporary organizations are made up of various tangible and intangible components. While several of these components have been subjected to a variety of scholarly studies, both individually and in relation to one another, a number of organizational components still require deeper investigation. The present study looks at the direct and indirect effects of transformational leadership (TL) on organizational innovation (OI) through management control system (MCS) as a mediating variable. This objective has been achieved through an exhaustive review of the literature on the impacts of TL and MCS on OI. The data were collected through questionnaire distribution among 400 high-level managers of seven universities in Saudi Arabia, within the period of May–July 2019. Subsequently, 264 surveys were acquired for the final analysis, indicating 66 per cent accuracy in the response rate. Furthermore, Partial least squares SmartPLS 3.0 used to assess the measurement model and the structural model. It is revealed that TL and MCS have a significant correlation with OI. However, the levels of influence of TL and MCS are quite different in terms of the influence on OI. Finally, our study proposes a few future studies for the research scholars and practitioners.