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Interaction with others influences our opinions and behaviours. Our activities within various social circles lead to different opinions expressed in various situations, groups, and ways of communication. Earlier studies on agent-based modelling of conformism within networks were based on a single-layer approach. Contrary to that, in this work, we propose a model incorporating conformism in which a person can share different continuous opinions on different layers depending on the social circle. Afterwards, we extend the model with more components that are known to influence opinions, e.g. authority or openness to new views. These two models are then compared to show that only sole conformism leads to opinion convergence., Comment: ICCS 2023 - 23rd International Conference on Computational Science

Growing awareness of the impact of business activity on the environment increases the pressure on governing bodies to address this issue. One possibility is to encourage or force the market into green behaviours. However, it is often hard to predict how different actions affect the market. Thus, to help with that, in this paper, we have proposed the green behaviour spreading model in the bank-company multilayer network. This model allows assessing how various elements like the duration of external influence, targeted market segment, or intensity of action affect the outcome regarding market greening level. The model evaluation results indicate that governing bodies, depending on the market "openness" to green activities, can adjust the duration and intensity of the proposed action. The strength of the impact can be changed by the public or private authority with the use of obligatory or voluntary rules and the proportion of influenced banks. This research may be helpful in the process of creating the optimal setups and increasing the performance of greening policies implementation., Comment: IEEE DSAA 2022 The 9th IEEE International Conference on Data Science and Advanced Analytics

Information spreading processes are a key phenomenon observed within real and digital social networks. Network members are often under pressure from incoming information with different sources, such as informative campaigns for increasing awareness, viral marketing, rumours, fake news, or the results of other activities. Messages are often repeated, and such repetition can improve performance in the form of cumulative influence. Repeated messages may also be ignored due to a limited ability to process information. Learning processes are leading to the repeated messages being ignored, as their content has already been absorbed. In such cases, responsiveness decreases with repetition, and the habituation effect can be observed. Here, we analyse spreading processes while considering the habituation effect and performance drop along with an increased number of contacts. The the ability to recover when reducing the number of messages is also considered. The results show that even low habituation and a decrease in propagation probability may substantially impact network coverage. This can lead to a significant reduction in the potential for a seed set selected with an influence maximisation method. Apart from the impact of the habituation effect on spreading processes, we show how it can be reduced with the use of the sequential seeding approach. This shows that sequential seeding is less sensitive to the habituation effect than single-stage seeding, and that it can be used to limit the negative impact on users overloaded with incoming messages.

Multilayer networks are the underlying structures of multiple real-world systems where we have more than one type of interaction/relation between nodes: social, biological, computer, or communication, to name only a few. In many cases, they are helpful in modelling processes that happen on top of them, which leads to gaining more knowledge about these phenomena. One example of such a process is the spread of influence. Here, the members of a social system spread the influence across the network by contacting each other, sharing opinions or ideas, or - explicitly - by persuasion. Due to the importance of this process, researchers investigate which members of a social network should be chosen as initiators of influence spread to maximise the effect. In this work, we follow this direction, develop and evaluate the sequential seeding technique for multilayer networks. Until now, such techniques were evaluated only using simple one layer networks. The results show that sequential seeding in multilayer networks outperforms the traditional approach by increasing the coverage and allowing to save the seeding budget. However, it also extends the duration of the spreading process., Comment: 11 pages, 6 figures

The spread of influence in networks is a topic of great importance in many application areas. For instance, one would like to maximise the coverage, limiting the budget for marketing campaign initialisation and use the potential of social influence. To tackle this and similar challenges, more than a decade ago, researchers started to investigate the influence maximisation problem. The challenge is to find the best set of initially activated seed nodes in order to maximise the influence spread in networks. In typical approach we will activate all seeds in single stage, at the beginning of the process, while in this work we introduce and evaluate a new approach for seeds activation in temporal networks based on sequential seeding. Instead of activating all nodes at the same time, this method distributes the activations of seeds, leading to higher ranges of influence spread. The results of experiments performed using real and randomised networks demonstrate that the proposed method outperforms single stage seeding in 71% of cases by nearly 6% on average. Knowing that temporal networks are an adequate choice for modelling dynamic processes, the results of this work can be interpreted as encouraging to apply temporal sequential seeding for real world cases, especially knowing that more sophisticated seed selection strategies can be implemented by using the seed activation strategy introduced in this work., Comment: 11 pages, 10 figures, reproductory code available

The study develops and tests a method that can gradually find a sweet spot between user experience and visual intensity of website elements to maximise user conversion with minimal adverse effect. In the first phase of the study, we develop the method. In the second stage, we test and evaluate the method via an empirical study; also, an experiment was conducted within web interface with the gradual intensity of visual elements.The findings reveal that negative response grows faster than conversion when the visual intensity of the web interface is increased. However, a saturation point, where there is coexistence between maximum conversion and minimum negative response, can be found. The findings imply that efforts to attract user attention should be pursued with increased caution and that a gradual approach presented in this study helps in finding a site-specific sweet-spot for a level of visual intensity by incrementally adjusting the elements of the interface and tracking the changes in user behaviour. Web marketing and advertising professionals often face the dilemma of determining the optimal level of visual intensity of interface element. Excessive use of marketing component and attention-grabbing visual elements can lead to an inferior user experience and consequent user churn due to growing intrusiveness. At the same time, too little visual intensity can fail to steer users. The present study provides a gradual approach which aids in finding a balance between user experience and visual intensity, maximising user conversion and thus providing a practical solution for the problem., Comment: 34 pages

One of the major questions in the study of economics, logistics, and business forecasting is the measurement and prediction of value creation, distribution, and lifetime in the form of goods. In "real" economies, a perfect model for the circulation of goods is impossible. However, virtual realities and economies pose a new frontier for the broad study of economics, since every good and transaction can be accurately tracked. Therefore, models that predict goods' circulation can be tested and confirmed before their introduction to "real life" and other scenarios. The present study is focused on the characteristics of early-stage adopters for virtual goods, and how they predict the lifespan of the goods. We employ machine learning and decision trees as the basis of our prediction models. Results provide evidence that the prediction of the lifespan of virtual objects is possible based just on data from early holders of those objects. Overall, communication and social activity are the main drivers for the effective propagation of virtual goods, and they are the most expected characteristics of early adopters., Comment: 28 pages

The world of network science is fascinating and filled with complex phenomena that we aspire to understand. One of them is the dynamics of spreading processes over complex networked structures. Building the knowledge-base in the field where we can face more than one spreading process propagating over a network that has more than one layer is a challenging task, as the complexity comes both from the environment in which the spread happens and from characteristics and interplay of spreads' propagation. As this cross-disciplinary field bringing together computer science, network science, biology and physics has rapidly grown over the last decade, there is a need to comprehensively review the current state-of-the-art and offer to the research community a roadmap that helps to organise the future research in this area. Thus, this survey is a first attempt to present the current landscape of the multi-processes spread over multilayer networks and to suggest the potential ways forward.

Multi-Criteria Decision Analysis (MCDA) methods are widely used in various fields and disciplines. While most of the research has been focused on the development and improvement of new MCDA methods, relatively limited attention has been paid to their appropriate selection for the given decision problem. Their improper application decreases the quality of recommendations, as different MCDA methods deliver inconsistent results. The current paper presents a methodological and practical framework for selecting suitable MCDA methods for a particular decision situation. A set of 56 available MCDA methods was analyzed and, based on that, a hierarchical set of methods characteristics and the rule base were obtained. This analysis, rules and modelling of the uncertainty in the decision problem description allowed to build a framework supporting the selection of a MCDA method for a given decision-making situation. The practical studies indicate consistency between the methods recommended with the proposed approach and those used by the experts in reference cases. The results of the research also showed that the proposed approach can be used as a general framework for selecting an appropriate MCDA method for a given area of decision support, even in cases of data gaps in the decision-making problem description. The proposed framework was implemented within a web platform available for public use at www.mcda.it.

We consider here information spread which propagates with certain probability from nodes just activated to their not yet activated neighbors. Diffusion cascades can be triggered by activation of even a small set of nodes. Such activation is commonly performed in a single stage. A novel approach based on sequential seeding is analyzed here resulting in three fundamental contributions. First, we propose a coordinated execution of randomized choices to enable precise comparison of different algorithms in general. We apply it here when the newly activated nodes at each stage of spreading attempt to activate their neighbors. Then, we present a formal proof that sequential seeding delivers at least as large coverage as the single stage seeding does. Moreover, we also show that, under modest assumptions, sequential seeding achieves coverage provably better than the single stage based approach using the same number of seeds and node ranking. Finally, we present experimental results showing how single stage and sequential approaches on directed and undirected graphs compare to the well-known greedy approach to provide the objective measure of the sequential seeding benefits. Surprisingly, applying sequential seeding to a simple degree-based selection leads to higher coverage than achieved by the computationally expensive greedy approach currently considered to be the best heuristic.

Seeding strategies for influence maximization in social networks have been studied for more than a decade. They have mainly relied on the activation of all resources (seeds) simultaneously in the beginning; yet, it has been shown that sequential seeding strategies are commonly better. This research focuses on studying sequential seeding with buffering, which is an extension to basic sequential seeding concept. The proposed method avoids choosing nodes that will be activated through the natural diffusion process, which is leading to better use of the budget for activating seed nodes in the social influence process. This approach was compared with sequential seeding without buffering and single stage seeding. The results on both real and artificial social networks confirm that the buffer-based consecutive seeding is a good trade-off between the final coverage and the time to reach it. It performs significantly better than its rivals for a fixed budget. The gain is obtained by dynamic rankings and the ability to detect network areas with nodes that are not yet activated and have high potential of activating their neighbours., Comment: Jankowski, J., Br\'odka, P., Michalski, R., & Kazienko, P. (2017, September). Seeds Buffering for Information Spreading Processes. In International Conference on Social Informatics (pp. 628-641). Springer

Presented data contains the record of five spreading campaigns that occurred in a virtual world platform. Users distributed avatars between each other during the campaigns. The processes varied in time and range and were either incentivized or not incentivized. Campaign data is accompanied by events. The data can be used to build a multilayer network to place the campaigns in a wider context. To the best of the authors knowledge, the study is the first publicly available dataset containing a complete real multilayer social network together, along with five complete spreading processes in it.

Information spreading in complex networks is often modeled as diffusing information with certain probability from nodes that possess it to their neighbors that do not. Information cascades are triggered when the activation of a set of initial nodes (seeds) results in diffusion to large number of nodes. Here, several novel approaches for seed initiation that replace the commonly used activation of all seeds at once with a sequence of initiation stages are introduced. Sequential strategies at later stages avoid seeding highly ranked nodes that are already activated by diffusion active between stages. The gain arises when a saved seed is allocated to a node difficult to reach via diffusion. Sequential seeding and a single stage approach are compared using various seed ranking methods and diffusion parameters on real complex networks. The experimental results indicate that, regardless of the seed ranking method used, sequential seeding strategies deliver better coverage than single stage seeding in about 90% of cases. Longer seeding sequences tend to activate more nodes but they also extend the duration of diffusion. Various variants of sequential seeding resolve the trade-off between the coverage and speed of diffusion differently.

Studying information diffusion and the spread of goods in the real world and in many digital services can be extremely difficult since information about the information flows is challenging to accurately track. How information spreads has commonly been analysed from the perspective of homophily, social influence, and initial seed selection. However, in virtual worlds and virtual economies, the movements of information and goods can be precisely tracked. Therefore, these environments create laboratories for the accurate study of information diffusion characteristics that have been difficult to study in prior research. In this paper, we study how content visibility as well as sender and receiver characteristics, the relationship between them, and the types of multilayer social network layers affect content absorption and diffusion in virtual world. The results show that prior visibility of distributed content is the strongest predictor of content adoption and its further spread across networks. Among other analysed factors, the mechanics of diffusion, content quality, and content adoption by users neighbours on the social activity layer had very strong influences on the adoption of new content.

Today, in the digital age, the mobile devices are more and more used to aid people in the struggle to improve or maintain their health. In this paper, the mobile eHealth solution for remote patient monitoring during clinical trials is presented, together with the outcomes of quantitative and qualitative performance evaluation. The evaluation is a third step to improve the quality of the application after earlier Good Clinical Practice certification and validation with the participation of 10 patients and three general practitioners. This time, the focus was on the usability which was evaluated by the seventeen participants divided into three age groups (18-28, 29-50, and 50+). The results, from recorded sessions and the eye tracking, show that there is no difference in performance between the first group and the second group, while for the third group the performance was worse, however, it was still good enough to complete task within reasonable time., Comment: 16 pages, 8 Figures, Results of EU FP7 TRANSFoRm project

Growing role of intellectual capital within organizations is affecting new strategies related to knowledge management and competence development. Among different aspects related to this field, knowledge diffusion has become one of interesting areas from both practitioner and researchers perspective. Several models were proposed with main goal to simulate diffusion and to explain the nature of these processes. Existing models are focused on knowledge diffusion and they assume diffusion within a single layer using knowledge representation. From the organizational perspective connecting several types of knowledge and modelling changes of competence can bring additional value. In the article we extended existing approaches by using multilayer diffusion model and focused on analysis of competence development process. The proposed model describes competence development process in a new way through horizontal and vertical knowledge diffusion in multilayer network. In the network, agents collaborate and interchange various kind of knowledge through different layers and this mutual activities affect the competences in a positive or negative way. Taking under consideration workers cognitive and social abilities and the previous level of competence the new competence level can be estimated. The model is developed to support competence management in different organizations.

Computations related to learning processes within an organizational social network area require some network model preparation and specific algorithms in order to implement human behaviors in simulated environments. The proposals in this research model of collaborative learning in an organizational social network are based on knowledge resource distribution through the establishment of a knowledge flow. The nodes, which represent knowledge workers, contain information about workers social and cognitive abilities. Moreover, the workers are described by their set of competences, their skill level, and the collaborative learning behavior that can be detected through knowledge flow analysis. The proposed approach assumes that an increase in workers competence is a result of collaborative learning. In other words, collaborative learning can be analyzed as a process of knowledge flow that is being broadcast in a network. In order to create a more effective organizational social network for co-learning, the authors found the best strategies for knowledge facilitator, knowledge collector, and expert roles allocation. Special attention is paid to the process of knowledge flow in the community of practice. Acceleration within the community of practice happens when knowledge flows more effectively between community members. The presented procedure makes it possible to add new ties to the community of practice in order to influence community members competences. Both the proposed allocation and acceleration approaches were confirmed through simulations.

The uniqueness of online social networks makes it possible to implement new methods that increase the quality and effectiveness of research processes. While surveys are one of the most important tools for research, the representativeness of selected online samples is often a challenge and the results are hardly generalizable. An approach based on surveys with representativeness targeted at network measure distributions is proposed and analysed in this paper. Its main goal is to focus not only on sample representativeness in terms of demographic attributes, but also to follow the measures distributions within main network. The approach presented has many application areas related to online research, sampling a network for the evaluation of collaborative learning processes, and candidate selection for training purposes with the ability to distribute information within a social network.

Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content, authors of the following paper have studied the information epidemic in a social networking platform in order to confirm recent theoretical findings in this area. While most of related experiments focus on the level of individuals, the elementary entities of the following analysis are dyads. The authors study behavioral motifs that are possible to observe at the dyadic level. The study shows significant differences between dyads that are more vs less engaged in the diffusion process. Dyads that fuel the diffusion proccess are characterized by stronger relationships (higher activity, more common friends), more active and networked receiving party (higher centrality measures), and higher authority centrality of person sending a viral message., Comment: ASONAM 2012, The 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining. IEEE Computer Society, pp. 1291-1297