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3. Social Media University Branding

Author

Maresova, Petra, Hruska, Jan, and Kuca, Kamil

Abstract

Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebook activity and content created by the world's top ten universities. The professional social media analytics tool Socialbakers is used to monitor activity and collect data for analysis. The world's top ten universities are determined based on the Quacquarelli Symonds (QS) University Rankings. The study results are divided into four categories: an analysis of the number of fans, of content, of style, and of post promotion. All of the studied universities upload a post at least once per day. Based on the study results, selected posts could be examples of best practice and serve to inspire other educational institutions to improve their brand image and communication on social networks. Social media provide a large amount of detailed data concerning the behavior of students and other stakeholders and on the effectiveness of promotional campaigns. To use social media effectively, it is necessary to collect the available data and evaluate them to gain insight on which to base an appropriate social media strategy.

Published
2020

11. Knowledge Management Model for Effective Technology Transfer at Universities

Author

Stemberkova, Ruzena, Maresova, Petra, David, Oladipo Olalekan, and Adeoye, Funminiyi

Abstract

Industry engagement and the application of universities' research outcomes for shaping society to achieve a habitable environment are possible as a result of technology transfer. With reference to universities in the Czech Republic, this paper proposes a model of effective knowledge management for intellectual property created by university employees according to the structure of individual faculties and their main research focus. The ultimate goal is to achieve effective technology transfer through knowledge management. A review of previous technology transfer models, such as appropriability, dissemination, knowledge utilization, communication, use of a university technology transfer office, and the Triple Helix, shows that these models cannot effectively transfer technology individually but can do so in combination at different levels. Consequently, a knowledge management model is introduced in this study for the transfer of technology from universities. The introduction of technology transfer offices (TTOs) is expected to protect intellectual property, generate new knowledge and create access to valuable knowledge, among other benefits.

Published
2021
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16. Novel Thermal Image Classification Based on Techniques Derived from Mathematical Morphology: Case of Breast Cancer

Author

Mambou, Sebastien, Krejcar, Ondrej, Selamat, Ali, Dobrovolny, Michal, Maresova, Petra, Kuca, Kamil, Goos, Gerhard, Founding Editor, Hartmanis, Juris, Founding Editor, Bertino, Elisa, Editorial Board Member, Gao, Wen, Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Woeginger, Gerhard, Editorial Board Member, Yung, Moti, Editorial Board Member, Rojas, Ignacio, editor, Valenzuela, Olga, editor, Rojas, Fernando, editor, Herrera, Luis Javier, editor, and Ortuño, Francisco, editor

Published
2020
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18. Design of Business Canvas Model for Social Media

Author

Hruska, Jan, Maresova, Petra, Kacprzyk, Janusz, Series Editor, Pal, Nikhil R., Advisory Editor, Bello Perez, Rafael, Advisory Editor, Corchado, Emilio S., Advisory Editor, Hagras, Hani, Advisory Editor, Kóczy, László T., Advisory Editor, Kreinovich, Vladik, Advisory Editor, Lin, Chin-Teng, Advisory Editor, Lu, Jie, Advisory Editor, Melin, Patricia, Advisory Editor, Nedjah, Nadia, Advisory Editor, Nguyen, Ngoc Thanh, Advisory Editor, Wang, Jun, Advisory Editor, Abraham, Ajith, editor, Dutta, Paramartha, editor, Mandal, Jyotsna Kumar, editor, Bhattacharya, Abhishek, editor, and Dutta, Soumi, editor

Published
2019
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19. The Need for Mobile Apps for Maternal and Child Health Care in Center and East Europe

Author

Mambou, Sebastien, Krejcar, Ondrej, Maresova, Petra, Selamat, Ali, Kuca, Kamil, Goos, Gerhard, Founding Editor, Hartmanis, Juris, Founding Editor, Bertino, Elisa, Editorial Board Member, Gao, Wen, Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Woeginger, Gerhard, Editorial Board Member, Yung, Moti, Editorial Board Member, Awan, Irfan, editor, Younas, Muhammad, editor, Ünal, Perin, editor, and Aleksy, Markus, editor

Published
2019
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20. Novel Four Stages Classification of Breast Cancer Using Infrared Thermal Imaging and a Deep Learning Model

Author

Mambou, Sebastien, Krejcar, Ondrej, Maresova, Petra, Selamat, Ali, Kuca, Kamil, Hutchison, David, Editorial Board Member, Kanade, Takeo, Editorial Board Member, Kittler, Josef, Editorial Board Member, Kleinberg, Jon M., Editorial Board Member, Mattern, Friedemann, Editorial Board Member, Mitchell, John C., Editorial Board Member, Naor, Moni, Editorial Board Member, Pandu Rangan, C., Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Terzopoulos, Demetri, Editorial Board Member, Tygar, Doug, Editorial Board Member, Goos, Gerhard, Founding Editor, Hartmanis, Juris, Founding Editor, Rojas, Ignacio, editor, Valenzuela, Olga, editor, Rojas, Fernando, editor, and Ortuño, Francisco, editor

Published
2019
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28. Technological Devices as an Opportunity for People with Parkinson

Author

Maresova, Petra, Akan, Ozgur, Series Editor, Bellavista, Paolo, Series Editor, Cao, Jiannong, Series Editor, Coulson, Geoffrey, Series Editor, Dressler, Falko, Series Editor, Ferrari, Domenico, Series Editor, Gerla, Mario, Series Editor, Kobayashi, Hisashi, Series Editor, Palazzo, Sergio, Series Editor, Sahni, Sartaj, Series Editor, Shen, Xuemin (Sherman), Series Editor, Stan, Mircea, Series Editor, Xiaohua, Jia, Series Editor, Zomaya, Albert Y., Series Editor, Oliver, Nuria, editor, Serino, Silvia, editor, Matic, Aleksandar, editor, Cipresso, Pietro, editor, Filipovic, Nenad, editor, and Gavrilovska, Liljana, editor

Published
2018
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29. Non-pharmacological Approaches in the Depression Treatment - Strengths and Weaknesses of Mobile Applications Use

Author

Maresova, Petra, Klimova, Blanka, Akan, Ozgur, Series Editor, Bellavista, Paolo, Series Editor, Cao, Jiannong, Series Editor, Coulson, Geoffrey, Series Editor, Dressler, Falko, Series Editor, Ferrari, Domenico, Series Editor, Gerla, Mario, Series Editor, Kobayashi, Hisashi, Series Editor, Palazzo, Sergio, Series Editor, Sahni, Sartaj, Series Editor, Shen, Xuemin (Sherman), Series Editor, Stan, Mircea, Series Editor, Xiaohua, Jia, Series Editor, Zomaya, Albert Y., Series Editor, Oliver, Nuria, editor, Serino, Silvia, editor, Matic, Aleksandar, editor, Cipresso, Pietro, editor, Filipovic, Nenad, editor, and Gavrilovska, Liljana, editor

Published
2018
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31. Analysis and Modelling of Heel Bone Fracture with Using of Active Contour Driven by Gaussian Energy and Features Extraction

Author

Kubicek, Jan, Penhaker, Marek, Oczka, David, Augustynek, Martin, Cerny, Martin, Maresova, Petra, Hutchison, David, Series editor, Kanade, Takeo, Series editor, Kittler, Josef, Series editor, Kleinberg, Jon M., Series editor, Mattern, Friedemann, Series editor, Mitchell, John C., Series editor, Naor, Moni, Series editor, Pandu Rangan, C., Series editor, Steffen, Bernhard, Series editor, Terzopoulos, Demetri, Series editor, Tygar, Doug, Series editor, Weikum, Gerhard, Series editor, Nguyen, Ngoc Thanh, editor, Hoang, Duong Hung, editor, Hong, Tzung-Pei, editor, Pham, Hoang, editor, and Trawiński, Bogdan, editor

Published
2018
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32. Dynamic Modeling of the Czech Republic Population with a Focus on Alzheimer’s Disease Patients

Author

Tomaskova, Hana, Maresova, Petra, Jun, Daniel, Augustynek, Martin, Honegr, Jan, Klimova, Blanka, Hutchison, David, Series editor, Kanade, Takeo, Series editor, Kittler, Josef, Series editor, Kleinberg, Jon M., Series editor, Mattern, Friedemann, Series editor, Mitchell, John C., Series editor, Naor, Moni, Series editor, Pandu Rangan, C., Series editor, Steffen, Bernhard, Series editor, Terzopoulos, Demetri, Series editor, Tygar, Doug, Series editor, Weikum, Gerhard, Series editor, Nguyen, Ngoc Thanh, editor, Hoang, Duong Hung, editor, Hong, Tzung-Pei, editor, Pham, Hoang, editor, and Trawiński, Bogdan, editor

Published
2018
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33. Detection and Dynamical Tracking of Temperature Facial Distribution Caused by Alcohol Intoxication with Using of Modified OTSU Regional Segmentation

Author

Kubicek, Jan, Penhaker, Marek, Augustynek, Martin, Cerny, Martin, Oczka, David, Maresova, Petra, Hutchison, David, Series editor, Kanade, Takeo, Series editor, Kittler, Josef, Series editor, Kleinberg, Jon M., Series editor, Mattern, Friedemann, Series editor, Mitchell, John C., Series editor, Naor, Moni, Series editor, Pandu Rangan, C., Series editor, Steffen, Bernhard, Series editor, Terzopoulos, Demetri, Series editor, Tygar, Doug, Series editor, Weikum, Gerhard, Series editor, Nguyen, Ngoc Thanh, editor, Hoang, Duong Hung, editor, Hong, Tzung-Pei, editor, Pham, Hoang, editor, and Trawiński, Bogdan, editor

Published
2018
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34. Consumer Motivation to Purchase Online During COVID-19 Pandemic: Extending Protection Motivation Theory.

Author

Dawi, Norazryana Mat, Ha Jin Hwang, Jalil, Nasir Abdul, Maresova, Petra, and Namazi, Hamidreza

Subjects
CONSUMERISM, ONLINE shopping, COVID-19 pandemic, DEVELOPMENTAL psychology & motivation, PROTECTION motivation theory
Abstract

The COVID-19 pandemic has changed consumers' purchasing behavior from contact to intact consumerism. By integrating the protection motivation theory and the theory of planned behavior, this study investigates factors that motivate consumers to purchase online. Data were collected from an online survey among 481 consumers using self-administered questionnaires. The findings suggest that consumers may link protection motivation factors to attitude toward online purchasing. Further, attitude toward online purchasing, internal subjective norms, perceived behavioral control, and social distancing have significant relationships with intention to purchase online. Additionally, social distancing is a significant moderator in the relationship between attitude and intention to purchase online; indicating that consumers' adherence to social distancing moderates the relationship negatively. [ABSTRACT FROM AUTHOR]

Published
2024
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40. Selected Aspects in Searching for Health Information on the Internet Among Generation Y

Author

Maresova, Petra, Klimova, Blanka, Hutchison, David, Editorial Board Member, Kanade, Takeo, Editorial Board Member, Kittler, Josef, Editorial Board Member, Kleinberg, Jon M., Editorial Board Member, Mattern, Friedemann, Editorial Board Member, Mitchell, John C., Editorial Board Member, Naor, Moni, Editorial Board Member, Pandu Rangan, C., Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Terzopoulos, Demetri, Editorial Board Member, Tygar, Doug, Editorial Board Member, Weikum, Gerhard, Series Editor, Goos, Gerhard, Founding Editor, Hartmanis, Juris, Founding Editor, Bertino, Elisa, Editorial Board Member, Gao, Wen, Editorial Board Member, Woeginger, Gerhard, Editorial Board Member, Yung, Moti, Editorial Board Member, Kar, Arpan Kumar, editor, Ilavarasan, P. Vigneswara, editor, Gupta, M.P., editor, Dwivedi, Yogesh K., editor, Mäntymäki, Matti, editor, Janssen, Marijn, editor, Simintiras, Antonis, editor, and Al-Sharhan, Salah, editor

Published
2017
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41. Cloud Computing Solution for Investment Efficiency Measurement in Biomedicine

Author

Maresova, Petra, Sobeslav, Vladimir, Hutchison, David, Series editor, Kanade, Takeo, Series editor, Kittler, Josef, Series editor, Kleinberg, Jon M., Series editor, Mattern, Friedemann, Series editor, Mitchell, John C., Series editor, Naor, Moni, Series editor, Pandu Rangan, C., Series editor, Steffen, Bernhard, Series editor, Terzopoulos, Demetri, Series editor, Tygar, Doug, Series editor, Weikum, Gerhard, Series editor, Galinina, Olga, editor, Andreev, Sergey, editor, Balandin, Sergey, editor, and Koucheryavy, Yevgeni, editor

Published
2017
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42. Evaluation of Gama Analysis Results Significance Within Verification of Radiation IMRT Plans in Radiotherapy

Author

Kubicek, Jan, Bryjova, Iveta, Faltynova, Kamila, Penhaker, Marek, Augustynek, Martin, Maresova, Petra, Hutchison, David, Series Editor, Kanade, Takeo, Series Editor, Kittler, Josef, Series Editor, Kleinberg, Jon M., Series Editor, Mattern, Friedemann, Series Editor, Mitchell, John C., Series Editor, Naor, Moni, Series Editor, Pandu Rangan, C., Series Editor, Steffen, Bernhard, Series Editor, Terzopoulos, Demetri, Series Editor, Tygar, Doug, Series Editor, Weikum, Gerhard, Series Editor, Nguyen, Ngoc Thanh, editor, Papadopoulos, George A., editor, Jędrzejowicz, Piotr, editor, Trawiński, Bogdan, editor, and Vossen, Gottfried, editor

Published
2017
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43. Calculating the Optimal Price of Products in an Online Store

Author

Sukala, Ondrej, Maresova, Petra, Dvorak, Jan, Selamat, Ali, Krejcar, Ondrej, Hutchison, David, Series editor, Kanade, Takeo, Series editor, Kittler, Josef, Series editor, Kleinberg, Jon M., Series editor, Mattern, Friedemann, Series editor, Mitchell, John C., Series editor, Naor, Moni, Series editor, Pandu Rangan, C., Series editor, Steffen, Bernhard, Series editor, Terzopoulos, Demetri, Series editor, Tygar, Doug, Series editor, Weikum, Gerhard, Series editor, Younas, Muhammad, editor, Awan, Irfan, editor, and Holubova, Irena, editor

Published
2017
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44. Social Network Sites and Their Use in Education

Author

Klimova, Blanka, Maresova, Petra, Hutchison, David, Series editor, Kanade, Takeo, Series editor, Kittler, Josef, Series editor, Kleinberg, Jon M., Series editor, Mattern, Friedemann, Series editor, Mitchell, John C., Series editor, Naor, Moni, Series editor, Pandu Rangan, C., Series editor, Steffen, Bernhard, Series editor, Terzopoulos, Demetri, Series editor, Tygar, Doug, Series editor, Weikum, Gerhard, Series editor, Wu, Ting-Ting, editor, Gennari, Rosella, editor, Huang, Yueh-Min, editor, Xie, Haoran, editor, and Cao, Yiwei, editor

Published
2017
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