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By the early 1970s, Japan had become an affluent consumer society, riding a growing economy to widely shared prosperity. In the aftermath of the fiery political activism of 1968, the country settled down to the realization that consumer culture had taken a firm grip on Japanese society. Japan, 1972 takes an early-seventies year as a vantage point for understanding how Japanese society came to terms with cultural change.Yoshikuni Igarashi examines a broad selection of popular film, television, manga, and other media in order to analyze the ways Japanese culture grappled with this economic shift. He exposes the political underpinnings of mass culture and investigates deeper anxieties over questions of agency and masculinity. Igarashi underscores how the male-dominated culture industry strove to defend masculine identity by looking for an escape from the high-growth economy. He reads a range of cultural works that reveal perceptions of imperiled Japanese masculinity through depictions of heroes'doomed struggles against what were seen as the stifling and feminizing effects of consumerism. Ranging from manga travelogues to war stories, yakuza films to New Left radicalism, Japan, 1972 sheds new light on a period of profound socioeconomic change and the counternarratives of masculinity that emerged to manage it.

Drawing on the concept of the somatic self, Castro-Vázquez explores how Japanese men think about, express and interpret their experiences concerning bodyweight control.Based on an extensive ethnographic investigation, this book offers a compelling analysis of male obesity and overweight in Japan from a symbolic interactionism perspective to delve into structure, meaning, practice and subjectivity underpinning the experiences of a group of middle-aged, Japanese men grappling with body weight control. Castro-Vázquez frames obesity and overweight within historical and current global and sociological debates that help to highlight the significance of the Japanese case. By drawing on evidence from different locations and contexts, he sustains a comparative perspective to extend and deepen the analysis.A valuable resource for scholars both of contemporary masculinity and of medical sociology, especially those with a particular interest in Japan.

Reworking Japan examines how the past several decades of neoliberal economic restructuring and reforms have challenged Japan's corporate ideologies, gendered relations, and subjectivities of individual employees. With Japan's remarkable economic growth since the 1950s, the lifestyles and life courses of'salarymen'came to embody the'New Middle Class'family ideal. However, the nearly three decades of economic stagnation and reforms since the bursting of the economic bubble in the early 1990s has intensified corporate retrenchment under the banner of neoliberal restructuring and brought new challenges to employees and their previously protected livelihoods. In a sweeping appraisal of recent history, Gagné demonstrates how economic restructuring has reshaped Japanese corporations, workers, and ideals, as well as how Japanese companies and employees have resisted and actively responded to such changes.Gagné explores Japan's fraught and problematic transition from the postwar ideology of'companyism'to the emergent ideology of neoliberalism and the subsequent large-scale economic restructuring. By juxtaposing Japan's economic transformation with an ethnography of work and play, and individual life histories, Gagné goes beyond the abstract to explore the human dimension of the neoliberal reforms that have impacted the nation's corporate governance, socioeconomic class, workers'subjectivities, and family relations. Reworking Japan, with its firsthand analysis of how the supposedly hegemonic neoliberal regime does not completely transform existing cultural frames and social relations, will shake up preconceived ideas about Japanese men and the social effects of neoliberalism.

Japanese men are becoming cool. The suit-and-tie salaryman remodels himself with beauty treatments and'cool biz'fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolise teenage girl popstars? This collection of studies from the University of Cambridge provides fascinating insights into the contemporary lives of Japanese men and looks behind the image of `Cool Japan'.