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China's flower industry is developing rapidly, and the size of the retail market is increasing year by year. Studying the factors influencing residents' flower purchasing behavior and understanding their flower needs can help promote the sustainable development of the flower industry. Based on customer satisfaction theory, this paper uses 838 consumer research questionnaires from 15 districts in Shanghai to analyze the influence of customer satisfaction on residents' flower purchasing behavior by conducting a binary logit model and to investigate the moderating effect of flower purchasing purpose on the influence of satisfaction. The results show that price satisfaction and satisfaction with promotional methods have a significant negative effect on flower purchasing behavior, service satisfaction has a significant positive effect on purchasing behavior, and different customer purchase purposes lead to different intensities of the effect of satisfaction on purchasing behavior. According to the conclusion of the study, three countermeasures are proposed: to popularize the knowledge of flower culture, guide the concept of flower consumption, and promote the transformation of flower consumption to daily consumption; to conduct regular research on consumers by flower merchants to clarify consumers' needs and improve their satisfaction; to clarify consumers' purchase intention, increase the investment in the research and development and cultivation of flower products, and improve the supply level of flowers. [ABSTRACT FROM AUTHOR]

Genetically modified (GM) food products have been commercialized and promoted in China. Despite assurances from the China Ministry of Agriculture that certified GM food products are safe to consume, most consumers are reluctant to purchase GM foods. Given the benefits of GM foods, this study investigates Chinese consumers' purchase intentions and purchase behavior toward GM foods and the associated influential factors. The theory of planned behavior with the consumers' demographics and product-related factors supports our study. Data were collected from 477 Chinese consumers across 26 provinces in China. The study uses binary logit regression and ordinal logit regression to estimate the relationship among variables. The results reveal that Chinese consumers' awareness, products' available information, trust in sellers, long product life, GM foods' taste and consumers' experience in buying GM food products are positively related to their willingness to buy GM foods. The number of family members, the habit of checking GM labels and a preference for nutrition value are associated with Chinese consumers' lower intention to buy GM foods. We demonstrate that product variety and trust are two determinants that could change Chinese consumers' attitudes toward buying GM foods. Our study contributes new insights into Chinese consumers' decision to purchase GM foods at the national scale. We consider a wide range of factors not tested in previous studies. Further, the study's findings provide a better understanding of consumers' GM foods purchases and purchasing behavior toward the Chinese government and entrepreneurs. [ABSTRACT FROM AUTHOR]

With the deepening exploration of the study on corporate social responsibility (CSR), CSR has progressively gained significance for enterprises. This study aims to analyze the impact of fashion companies' information disclosure on the intention of Chinese consumers who purchase clothing by providing information related to the environment, suppliers, manufacturing processes, and pricing. An experimental study was conducted using stimuli on 412 consumers in Shandong Province, China. The research results are as follows. First, it was found that consumers' perception of Corporate Social Performance (CSP) has a positive effect on the authenticity of Corporate Social Responsibility (CSR) message and consumers' subjective norms. Second, CSR message authenticity and consumer subjective norms mediate the perception of CSP in the process of leading to purchasing activities. Third, consumers perceive the authenticity of a company's CSR activities according to the degree of transparent information disclosure of the cost and manufacturing process of its products. This study shows that the CSR information provided by the company is authentic depending on the degree of CSR information transparency of the company, and that it leads to a purchase intention when consumers judge that the company's CSR activities are authentic. Accordingly, it is suggested that many fashion companies' CSR activities lead to product purchases when they are continuously conducted on environmental, social problems, and transparency in the production process. [ABSTRACT FROM AUTHOR]

Although smart home services have been acknowledged to promote environmental protection, few studies have explored the willingness of consumers to adopt eco-friendly smart home services. This study aims to investigate the influencing factors that affect Chinese consumers' intention to adopt eco-friendly smart home services. The theory of planned behavior is used as the basic theoretical background and is further extended by adding the constructs of environmental knowledge, ambiguity tolerance, compatibility, and living habits. Data were collected from 629 respondents in China through a self-administered questionnaire survey and analyzed by structural equation modeling. Results indicate that attitude and perceived behavioral control have positive and significant effects on consumers' intention toward adopting eco-friendly smart home services, whereas subjective norm does not have any effect. Moreover, environmental knowledge, ambiguity tolerance, compatibility significantly and positively affect consumer intention toward eco-friendly smart home services. Living habits have a negative effect on consumers' intention under eco-friendly smart home services context. The implications for promoting the popularization of smart home services are discussed to motivate consumers to adopt eco-friendly smart home services on the basis of empirical results. [ABSTRACT FROM AUTHOR]