Museums are platforms that empower us to bring civilization to a higher level; they exist to expand our understanding of human history and preserve the heritage. At the turn of the century, two young Mexican women, Sharon Zaga and Mily Cohen, had the unbelievable dream of building a museum of memory and tolerance in Mexico City. This discussion paper explores how the exhibitions of human intolerance at Museo Memoria y Tolerancia in Mexico City can change societal attitudes toward tolerance and historical memory. As a result, this place became not just a museum, but a place going beyond the idea of a museum and art, telling its visitors about the importance of historical memory, showcasing genocides, and ultimately touching on the importance of tolerance. [ABSTRACT FROM AUTHOR]