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The issue of pay equity has been a topic of interest in our society. One area that has been understudied is the perceptions of the citizenry toward pay disparities between women and men. The purpose of this study is to examine the perceptions of the citizenry in efforts to close the pay gap. We rely on an online experimental design, where we ask survey respondents their views on efforts by a local government to promote pay equity. We find that, regardless of how female and male employees are actually performing, citizens have favorable responses towards efforts to promote pay equity. [ABSTRACT FROM AUTHOR]