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Showing total 4 results
Start Over Topic digital technology Publication Year Range Last 3 years Publisher universidad del pais vasco
4 results

1. Hedabideen plangintza: funtzio estrategikoa testuinguru digitaleko publizitate-komunikazioan.

Author

Paniagua-Iglesia, Amaya and García-Ureta, Irene

Subjects
ADVERTISING media planning, DIGITAL technology, ADVERTISING campaigns, PRODUCTION planning, TRANSVERSAL lines, CREATIVE ability
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024
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2. Fuego y libertad. Análisis de la campaña protagonizada por Dua Lipa para promocionar una fragancia de la marca Yves Saint Laurent.

Author

Canga Sosa, Manuel

Subjects
CRITICAL analysis, LIBERTY, CONSUMERS, EMOTIONAL advertising, ADVERTISING, PERFUMES, DIGITAL technology, SINGERS
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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3. La representación de las mujeres en los spots publicitarios españoles (2006-2021). ¿Podemos hablar de femvertising?

Author

Lluch Rubio, Núria, Martorell Castellano, Cristina, and Serra Folch, Carolina

Subjects
TELEVISION advertising, WOMEN in advertising, DIGITAL technology, HUMAN skin color, FEMINISM, TELEVISION commercials, ADVERTISING, CONTENT analysis, INDUSTRIAL publicity, WOMEN'S sexual behavior
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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4. Publicidad, sociedad digital y perspectivas críticas. Introducción.

Author

Papí-Gálvez, Natalia and Pacheco-Rueda, Marta

Subjects
ADVERTISING, CRITICAL analysis, SUSTAINABILITY, GIFT giving, DIGITAL media, DIGITAL technology
Abstract

Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
Full Text
View/download PDF