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The article outlines the key framework of the functioning of rural tourism in Ukraine in the context of sustainable development. It is analyzed the interpretation of the essence of sustainable tourism and sustainable development. The author's conceptual framework of sustainable rural tourism is proposed. It is given own vision of the essence of "sustainable rural tourism". Taking into account the concept of sustainable development, it was analyzed the main principles that will contribute to the development of rural tourism in Ukraine. The author's approach has been developed, which involves the provision of recreational services by the owner on the basis of a personal peasant economy (rural estate) in the field of rural tourism in Ukraine. As a result of the conducted research it was proposed the main directions of development of rural tourism for Ukraine, which would contribute to the successful development of this area in accordance with international quality standards. [ABSTRACT FROM AUTHOR]

In the article we proved that rural tourism in a market economy is becoming increasingly important, because it helps to solve the problems of rural development, namely: the outflow of young people to cities, declining employment, low incomes of the rural population, and more. The purpose of the article is to study rural agritourism and substantiate the tourist potential of rural areas of Ukraine on the basis of sustainable development. In the process of studying the dynamics of rural green tourism in Ukraine, it was found that the number of farmsteads in Ukraine is increasing and the development of agritourism is intensifying. In the article we found that the saturation of rural tourist farmsteads is unevenly distributed throughout Ukraine, due to natural and climatic conditions, the presence of historical and cultural sites, and the preservation of ethnic traditions. In the article we proved that the development of rural green tourism not only helps to preserve and develop recreational areas in rural areas but also helps to solve socio-economic problems of the village, which reduces rural unemployment by attracting youth and the local population, reproduction of labour potential, slowing down migration processes in villages, increasing the level of infrastructure in the region, replenishing local rural budgets. [ABSTRACT FROM AUTHOR]