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The multiple benefits of water reuse have yet to be fully realized in our urban water management systems. One pathway to optimal implementation is to plan for their integration with wider assets in water resource or drainage and wastewater management plans. This paper explores the perspectives of water resource and wastewater management planners. Qualitative data was gathered from a workshop organized by the Chartered Institution for Water and Environmental Management (CIWEM) with 25 participants from England's Water Service Providers (WSPs), regulators (Ofwat and the Environment Agency) and consultants working within the UK water sector. The participants acknowledged that water reuse is relevant to both water resource and drainage and wastewater management planning, but that current regulatory and funding frameworks are constraining effective engagement between water resource and drainage and wastewater management planners by encouraging the development of separate plans. A general consensus of the participants was that it would be beneficial to include water reuse technology within current and future Water Resource Management Plans (WRMPs) and Drainage and Wastewater Management Plans (DWMPs). Participants suggested this could be developed through collaborative working partnerships and support from regulatory and funding frameworks that allow for the growth and development of innovative technologies and nature‐based solutions. Participants also highlighted a stronger economic case could be made for water reuse technologies if the approach seeks to capture the wider benefits and not only the 'best value' solution. Societal acceptance and the availability of good quality data will be key to the successful adoption of any incentivized water reuse schemes. [ABSTRACT FROM AUTHOR]