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In the built heritage studies, the intricate web of social and selective processes that define heritage is evident. These processes are, in many cases, intertwined with the notion of scale, examplified through the production of heritage sites at the local, national, and transnational scales. While heritage and geography scholars have articulated the role played by scale in heritage-making and argue against a rigid, fixed, and hierarchical understanding of scale, they highlight the constant reproduction of scale. There is, so far, limited explanation of how the perception of scale gets reproduced and how crucial actors manipulate scalar power and resources for heritage making and the reproduction of scale. To fill this gap, this paper delves into mainland China's heritage-making, using the southern Anhui historical villages as an example. Based on intensive 5-month field research, this paper has three findings: 1) The nomination process for a World Heritage Site is notably influenced by politics and selectivity; 2) Diverse stakeholders are pivotal in shaping heritage narratives; 3) Individual contributions to heritage creation directly interact with, and subsequently reshape, 'scale', an entity that is simultaneously discursive and tangible. By integrating the notion of 'scale' into heritage discussions, we illuminate two concurrent processes: creating hierarchies through rule assimilation by interpreting the UNESCO standard internally and evolving socio-spatial dynamics via the manifestation of individual agency with resource manipulation, scale jumping, and reproduction of scale. This approach aligns with the material orientation in human geography and repositions 'scale'. Here, it's not just an epistemological framework but also a tangible force that steers individual perceptions and actions and yields measurable material impacts. [ABSTRACT FROM AUTHOR]