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Along with the direct trauma of their experience, many rape victims also suffer secondary victimization due to the tendency of others to blame victims for their assault, particularly in cases of acquaintance rape. We explored the role of news media coverage in promoting victim blaming tendencies. In Study 1, a content analysis of articles reporting sexual assaults from two newspapers revealed a tendency for media to overreport stranger rapes and underreport acquaintance rapes, perpetuating the stranger rape as "real rape" prototype. More victim blaming language was also used in reports of acquaintance rape than stranger rape. Perceivers responded to these differences; a high victim blaming news article resulted in greater victim blaming compared to an article low in victim blame content (Study 2 and 3), and exposure to a high blaming article produced greater victim blaming in a subsequent unrelated case of rape and increased endorsement of rape myths (Study 3). These findings demonstrate the importance of the media in shaping public perception of rape victims, particularly in cases of acquaintance rape, and suggest that news media, legislators, and other visible communicators can change the culture of victimization through intentional efforts to delegitimize rape stereotypes in their reporting and dialogs. [ABSTRACT FROM AUTHOR]