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[Display omitted] • The shale gas resource potential of the Longmaxi Formation was evaluated by using mud gas isotope logging technology. • The reservoir properties of shale were evaluated based on gas isotope fractionation effects. • The shale gas in the Changning area belongs to late kerogen cracking gas. • The lower part of the Longmaxi Formation has a better shale gas exploration potential. The Longmaxi Formation in the Sichuan Basin is one of the most important shale gas producing formations in China. Previous studies of shale gas were mostly carried out on based on laboratory analyses and did not provide effective guidelines for shale gas exploration. In this paper, we present a large amount of carbon isotopic data from mud gas isotope logging and rock-cutting headspace gas in wellsites. The δ13C 1 values showed a significant decrease at the bottom of the Longmaxi Formation. The δ13C 1 and δ13C 2 values in the Changning area were observed to be heavier than those in the Weiyuan and Jiaoshiba areas. The second half of the N216H27-3 horizontal well had obvious outgassing and carbon isotope fractionation effects. This indicates that the bottom of the Longmaxi Formation has better shale gas exploration potential. The shale gas of the Longmaxi Formation in the Changning area belongs to late kerogen cracking gas, where exploration prospects are poorer than those in the Weiyuan and Jiaoshiba areas. There were more oil cracking gas resources and better reservoir conditions at the end of the N216H27-3 horizontal well; therefore, drilling should be continued at this site. [ABSTRACT FROM AUTHOR]