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A critique of tension problems between ethics and digital media is elaborated. It focuses on the automation of human referents, subjected to digital control through big data algorithms, accentuating historical data as distinctions that modify reality. This ranges from the robbery of leisure time, to exhausting material resistance, mixing the imperative of innovation, efficiency and excellence in a constant torrent of notifications, reminders and interrelationships. This forges anxieties and wears out of an intense longing, causing a sense of constant accomplishment: being a consultant and entrepreneur is the goal of freedom as self-sacrifice. [ABSTRACT FROM AUTHOR]

Ethical risks in digital behaviour. Politics, democracy and citizenship Deliberative democracy deployed from phenomenology, from which it wants to return to things themselves as Martin Heidegger affirms is "to allow to see what is shown, as it is shown by itself, effectively by itself" (Heidegger, 2009, p. 45) we will find worlds where digital behaviour stimulates the ethical risks that affect politics, democracy and citizenship; and its implications in the mediations of citizens according to different understandings of the world of social networks with their contributions and effects. [ABSTRACT FROM AUTHOR]