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In the context of growing nationalisms and Euroscepticism, this paper develops the original concept of 'Everyday Europeanhood' on a theoretical level, building on related concepts, such as Skey and Antonsich's 'Everyday Nationhood', Billig's 'Banal Nationalism', Anderson's 'Imagined Communities' and Beck's 'Cosmopolitan Vision'. It applies the concept to the European Universities Initiative (EUI), seen as a tool to promote European identity, based on a common sense of belonging conveyed through everyday practice, among students and staff in European University Alliances. It is argued that, in the light of previous top-down European initiatives designed to symbolically reinforce a sense of shared European identity, the EUI seems more in phase with bottom-up 'everyday' processes of identity development. Taking the European University Alliance 'FORTHEM' as an example, core features, aspects, actions and outputs achieved so far within this alliance are categorised in the light of four dimensions of 'Everyday Europeanhood': 'Talking Europe', 'Choosing Europe', 'Performing Europe' and 'Consuming Europe'. [ABSTRACT FROM AUTHOR]