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The article contributes to scholarship on symbolic interactionist role theory in Foreign Policy Analysis, focusing on the concept of altercasting. Altercasting refers to verbal and non-verbal state behaviors in a role relationship to cast another state into roles that are complementary to its own roles. The article suggests putting more attention on the agency of the actor "doing" the altercasting to gain a better understanding of how altercasting works. To this purpose, the article develops a framework to unpack the agency of the altercasting actor. The framework addresses the preconditions for actors to engage in altercasting, the interplay of altercasting with domestic politics, and the available altercasting techniques. The article illustrates this framework in a case study on the efforts of the Biden administration to altercast Germany into a "faithful ally" role vis-à-vis China when the new German government transitioned into office in late 2021. Building on evidence from expert interviews among the U.S. foreign policy community, the case study demonstrates that the Biden administration had clear role expectations of Germany and understood the balance of opinion between the German coalition parties. The Biden administration used the altercasting techniques of self-presentation, signaling approval, and disapproval and making direct behavioral demands. [ABSTRACT FROM AUTHOR]

Summary: This article explores the effectiveness of photographs as instruments of public diplomacy through an analysis of China's visual storytelling during the Covid-19 outbreak. Beijing considered the pandemic an existential threat to its image and responded with a communications offensive that was designed to highlight the regime's success in containing the Coronavirus — both at home and abroad — and to safeguard the wider 'China story' of a 'peace-loving and responsible global leader'. By combining scholarship on public diplomacy and strategic narratives with the 'visual turn' literature in international relations, this article focuses on the non-verbal dimension of China's storytelling and explores the impact of photographs — distributed by the regime's news agency, Xinhua — on international public opinion. Through a survey experiment among 1,000 US adults, we demonstrate that such photographs had a positive effect on China's international image, but that this effect was moderated by levels of political knowledge among the target audience. [ABSTRACT FROM AUTHOR]